Case study from the Providence, Rhode Island School District demonstrates how an outside planning group acted as the instrument for organizational change, while the superintendent provided the impetus for change. Reveals how internal and external factors influence decision making. (APM)

Discusses the application of the marketing concept in higher education. Defines the marketing process as an internal and external process. Outlines the role of administrators in this process. Considers marketing and college admissions, organizational development for marketing, financial aid, and student needs. (RC)

Individual and organizational stress management strategies that have been used by many administrators and managers in academic organizations are described. The need to be a diagnostician as well as an effective decision maker and implementor is discussed. (MLW)

The legal concept of negligence is explained and suggestions made to the principal on school safety policies. (SJL)

This article looks at both the problems of restrictive barriers (physical, administrative, social) to educational opportunities for the handicapped and at alternative solutions, particularly in terms of personnel needs and financial concerns directed toward the removal of these barriers. (Author/SJL)

A survey of trends in administrative structure in Western Europe examines patterns of authority and decision making at the state, institutional, administrative, and faculty levels, and the interaction of these levels. The roles of state ministries and administrators are described. (MSE)

The author states that the classical authoritarian organizational model and managerial style are being replaced by participative and matrix forms of corporate activity. He focuses on setting tomorrow's norms in human resource development. (CT)

The article describes events which have challenged the legitimacy of state schools for the mentally retarded. It notes the development of new legitimating myths to justify institutional existence, and describes how institutional administrators and standard bearers manage relations with and field criticism from the outside world. (SB)

An expanded definition of the English curriculum includes a discriminating study of the dominant media in our culture: film, television, and even computers. (Author/JM)

Describes the Garrison School in New York City's South Bronx and the principal who made it the only school in its district that is meeting or exceeding national achievement standards. (Author/JM)

Long-range planning requires change management and enables student personnel administrators to prepare for the future. Student services administrators need to develop plans for receiving campus support for organizational objectives. This article discusses the purpose and process of long-range planning applicable to student services. (RC)

Since 1960 the role of the secondary school principal has changed greatly for many reasons. Changes are apparent in the areas of competencies needed to be a principal, leadership, training programs for principals, and the relationship of principals to professional teachers' associations. The principal's primary task is now one of management. (SB)

Humanized management may be the core of a successful extension career for both administration and staff, according to the author, who discusses the process of humanizing and managing for extension (and other) professionals. He states that humanized management is an art that must be learned and practiced. (MF)

Several ways for a comptuer services director to effectively manage the resources available for such services are discussed. Case histories from Miami-Dade Community College and other South Florida schools are included. (SF)

The reading problem facing many moderately deficient secondary students (one to three years behind grade level) is less one of skill deficiencies than attitude toward reading. Reading teachers, classroom teachers, principals, and parents can all do specific things to help students improve skills and develop the desire to read. (Author/SJL)