The communications of suffragist Lucy Stone illustrate the changes that the growth of women's magazines brought to nineteenth century feminists. As indicated in letters to friends and family, Lucy Stone became an active proponent of women's rights at a time when public speaking tours were the best means of reaching a wide audience. As the printing…

The issue of whether to "standardize" or "specialize" in international advertising campaigns is important because it may help determine whether each audience should be addressed separately or whether advertising agencies should attempt to address the collective global consumer. Print and television advertisements for American…

Only one Pittsburgh television station (WPXI) chose to show the entire event when R. Budd Dwyer, Pennsylvania state treasurer, shot himself at a televised news conference. Within 12 hours, the focus of the story had shifted from Dwyer himself to the media's coverage. Was WPXI wrong to show the suicide? Were the other stations wrong to curtail the…

A study investigated the possibility that news sources account for the pattern of journalistic topic selection. It was hypothesized that the proportions of content in raw news materials made available to reporters by sources would be similar to the proportion of content found in published stories, and that the proportions of sources for these raw…

Writings about educational systems can be broken into four approaches (dimensions), by which authors limit and create the conceptual schemes on which they base their work. Original work may be improved by an author's attending to the specific writing requirements of each dimension of educational composition. In the first dimension, papers are…

To investigate what the news is by looking at journalists' practices and sources from a historical perspective, a study conducted a computer content analysis of levels of attribution and institutional sources in "The New York Times" and "The Los Angeles Times" from 1885 through 1985. Using the GENCA program that matches a…

This study reports a content analysis designed to investigate the nature of minority portrayals and cross-racial relationships on television programs and commercials during 1987. The sample of television analyzed included 72 hours of programing and advertisements obtained from Cornell's HDTV Archive. Program characters with speaking lines, and…

Using media content data produced by Issues Management of Alexandria, Virginia (also known as "The Conference on Issues and Media"), a study examined agenda-setting for network television news, newspapers with broad syndication, and national weekly news magazines. Issues Management bi-weekly publishes the combined content for all three…

Descriptions of educational practice offer an array of important, but typically hidden dimensions of meaning which provide potentially rich resources for understanding the practices. This paper illustrates: (1) how analysis, interpretations, and assessments interpenetrate what appear to be descriptions and suggest how readers can tease out these…

Analysis of the 113 issues of the National Association of Secondary School Principals (NASSP) Bulletin published from January 1970 through May 1982 revealed that 23 percent of the over 2,000 articles printed dealt with development of the educational program, 10 percent dealt with student behavior and discipline, and 10 percent covered general…

The author describes the decision making processes involved in writing science books for children. The author must decide on scope and content, be careful about wording to avoid misleading the reader, present scientific classification and measurement clearly, introduce new vocabulary carefully, avoid anthropomorphism; and select useful and…

Closely examines filmstrips with children's stories on them, lamenting the low quality cartooning and literal interpretations. (RB)

National newsmagazines tend to provide social and ethical content on a timely basis in proportion to the amount of hard news coverage a story received. (RB)

Discusses the content of advertisements emphasizing societal problems between 1965 and 1972, concluding that most are self-serving for the sponsor. (RB)

The soap opera "Mary Hartman, Mary Hartman" presents an interesting new genre in television, as it defies the conventional standards and stereotypes associated with daytime drama. The central character is not a dependent victim but a survivor who indicates to her viewers the concept which advertisers and media management have of them. A…