In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

In a survey of 1,500 administrators, most of the 400 respondents agreed by an 8 to 1 margin that reforms to raise academic standards in public schools are necessary. In high schools, a decline in reading, vocabulary, and math skills is due basically to a decreased academic emphasis. Solutions include more required courses, more opportunities for…

Results of a study of trends in college-going decisions of new high school graduates between 1972 and 1980 are presented, along with a model of college choice. The focus is the choice between college and noncollege options. Based on a review of empirical and theoretical work on college choice over the past 25 years, information is provided on key…

This paper examines major transfer education issues and proposes a comprehensive strategy for examining and improving transfer education. The first section explores ten major issues: (1) access to higher education for minorities and low socioeconomic status (SES) whites continues to be a problem; (2) over 50% of all entering community college…

Descriptive and evaluative information is provided on Florida Junior College at Jacksonville's College Reach-Out Program, which targeted junior high and high school students in an effort to increase black student enrollments at the college. Introductory sections discuss the need for the program in light of the decline in the number and percent of…

This report contains the testimony of administrators, faculty, representatives of different sectors of higher education in California, and other interested individuals as presented to the Ad Hoc Committee on Community College Transfer of the California Postsecondary Education Commission. First, prefatory material provides information on the…

The Joint Entrance Examination of Universities and Colleges (JEE), the college entrance examination in the Republic of China, is discussed. It is suggested that the competitive selective process for college and university admission has survived for many centuries because it has served certain social functions. The system has been perceived and has…

This study investigates factors contributing to dropping out and returning to school among urban high school students. The analysis is a preliminary attempt to determine whether state or local responses are more viable in preventing high-risk students from leaving school early, and the extent to which school practices and policies may influence…

Advice is provided to parents about how to help their teenagers through the college application admissions process. Parents learn how much to get involved, where to go for the right information, what kind of questions to ask, how to get financial aid, and what timetable to use for every stage in the process of going to college. Fifteen sections…

One of the working papers in the final report of the Arizona Board of Regents' (ABOR) Task Force on Excellence, Efficiency and Competitiveness, this document discusses how to increase efficiency for advanced placement high school to university articulation. The more able, dedicated component of the high school class will have finished part of the…

This report describes Project THISTLE: Thinking Skills in Teaching and Learning, a collaborative college-school program developed by Montclair State College and the Newark public schools, New Jersey. It was designed to improve the basic skills of college bound urban high school students working with their teachers in an integrated process of…

As part of an annual statewide evaluation process, quantitative information on community college programs is reviewed by the Maryland State Board for Community Colleges. Subsequently, in particular cases, a qualitative assessment is conducted by individual community colleges in response to specific questions raised by the Board. This report…

Alaska Natives have a high college dropout rate because of inadequate preparation for the learning and living requirements of college. This dissertation describes research used to develop Prelude, a 2-week advanced program for 11th grade rural Alaska students at Sheldon Jackson College (Alaska) that continues and expands the work begun by the…

The California Articulation Number (CAN) Project was initiated in 1985 by the three public segments of higher education in California: the University of California (UC), the California State Universities (CSU), and the California Community Colleges (CCC). The CAN System provides a cross reference number for lower-division, transferable,…

A study was conducted to analyze the enrollment patterns of high school seniors from the eight public feeder high schools in the MiraCosta Community College (MCC) District. Using the California Community Colleges Student Data System and information obtained from the County Department of Education and each feeder high school, the study examined the…