A study examined whether advertising appeals based on product affiliation, achievement, and attributes would account for differences in male readership of liquor advertisements. The investigation focused on the relationship between the content of alcholic beverage advertisements and attention engagement, the first state in consumer information…

A study was conducted to compare "Time" and "Newsweek" magazines' fairness and coverage in the various presidential campaigns of the three Kennedy brothers. Researchers examined every story the two magazines published about John Kennedy's primary campaign, beginning January 1, 1960, and ending with his nomination at the…

A study was conducted to examine whether "Segment Three" (a minidocumentary series aired weekdays from 1977 to 1979 on the "NBC Nightly News") consisted of highly dramatic, conflict-oriented messages that emphasized and exaggerated the inability of individuals to predict and control their own lives (learned helplessness). The…

In a 2-week period, the feature stories broadcast on television "magazines" were analyzed to determine how they differed from stories in the traditional print media. Five such programs were monitored: "60 Minutes,""20/20,""NBC Magazine,""PM Magazine," and "Hour." The feature story content…

A study investigated the validity of the hypothesis proposed by Frank L. Mott that a study of American magazines could reveal the "social currents" of a given time. The study examined periodicals published from 1966 to 1975 to determine if any evidence of the environmental movement could be found. The investigation revealed that more…

By reviewing the content of education items in the Handbook of Latin American Studies during the last 12 years, this paper traces and documents trends in research on Latin American education. Analysis of the items revealed the changing emphasis of educational topics from volume to volume. Judgments are made on type, geographical focus and topics…

From the breakin through the pardon of President Nixon, the London "Times" maintained thorough coverage of the Watergate scandal--a difficult task, considering the complexities of the American judicial and political systems. A special Watergate section was added to the other sections of the "Times," and even the British…

Seeking to uncover some of the factors involved in the comprehension of televised news, a study examined the responses of 425 television news viewers to questions about a news story appearing on a national network's evening newscast. The subjects were asked to name the stories they recalled from the newscast. Then the respondents' recall of the…

A study investigated the readability levels of different editions of six college textbooks published in the 1950s, 1960s, and 1970s ("A History of Civilization,""Government by the People,""Economics,""Introduction to Modern Business,""Introduction to Psychology," and "Pscyhology"). The study also compared the number of pages and chapters appearing…

Twenty-two issues of each of six magazines published between 1915 and 1925 were analyzed to determine whether those magazines served only as mirrors of social change or took a more active role, either as agents of social change or as agents of social conservatism. Specifically, the study examined the manner in which the following magazines covered…

A content analysis was made of the advertisements broadcast during a half-hour of prime-time television, in an effort to discern the overt (obvious) and covert (underlying) themes present in television advertising. The analysis revealed an overt theme of a world view of individual determination, initiative, self-confidence and self-reliance, and…

In addition to investigative and interpretative reporting, journalists might adopt a new approach to the news--preventive journalism. Preventive journalism would concentrate on news and information that could be used to prevent crises and conditions upon which the mass media thrive. In one area, public health, preventive journalism could be used…

Based on a pattern of interaction, in which the interactants fulfill the roles of victim, persecutor, or rescuer, a study of ten Harlequin romantic novels was undertaken to determine what factors provided for the readers' identification with the Harlequin characters. It was found that Harlequin heroines manifested their status as victims by…

Among the possible results brought about by the reduction from 1970 to 1980 of the overseas staffs of American newspapers were (1) increased reliance upon official or state media as news sources; (2) a nation underinformed despite its heavy worldwide political, economic, and cultural involvement; and (3) a lack of coherent reporting of the…

In this study of how children select content to use in producing stories, the information children knew about three problem-solving situations was compared to the information they included in their stories about these situations. Twenty children at each of three age levels (6, 9, and 12 years) were interviewed individually. Within each age group,…