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Bowen, Lawrence; Schmid, Jill – Journalism and Mass Communication Quarterly, 1997
Finds that the number of black models in magazine advertisements has increased; the use of Hispanic and Asian models was extremely small; there were few differences in portrayal by gender or age; and blacks were more likely to appear as athletes or musicians and to be featured in public-service or government-sponsored ads. (SR)
Descriptors: Advertising, Communication Research, Content Analysis, Journalism Research
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Beauvais, Paul Jude – Journal of Teaching Writing, 1996
Demonstrates that the first-year composition class can be a particularly important contact zone in that it can serve as an arena for exploring the pedagogical value of several types of first contacts that new students experience in the other contact zones of the university. Analyzes student papers to illustrate how students discover the social…
Descriptors: Content Analysis, Cultural Awareness, Cultural Differences, Freshman Composition
Pack, Thomas – EContent, 2003
Considers the need to make Web sites accessible to foreign users, by localizing it for another country or globalizing it for users from many countries or cultures. Discusses online images; customer support issues; language translation, including quality control; and using Global English, which avoids jargon, includes useful headings, and proper…
Descriptors: Content Analysis, Cultural Differences, Global Approach, Translation
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Moran, Christy D. – NASPA Journal, 2003
Analyzes the dimensions and manifestations of identity development embedded within commonly used instruments measuring student identity development. To this end, a content analysis of ten identity assessment tools was conducted to determine the assumptions about identity development contained therein. Findings suggest the importance of determining…
Descriptors: College Students, Content Analysis, Evaluation Problems, Higher Education
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Swiercz, Paul Michael; Ross, Kathleen T. – Journal of Management Education, 2003
Using a framework of organizational arenas (rational, human, political, symbolic), narrative analysis of the content of 36 Harvard Business School case studies revealed an overwhelming emphasis on the rational to the virtual exclusion of other domains. Four perceptual hazards (metathemes) that characterize rationality bias were elaborated:…
Descriptors: Bias, Business Administration Education, Case Method (Teaching Technique), Content Analysis
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Mintrop, Heinrich; MacLellan, Ann Merck; Quintero, Margaret Fee – Educational Administration Quarterly, 2001
Examines school-improvement plans of three low-performing schools on probation using content analysis of the accountability systems in Maryland, Kentucky, and San Francisco. (Contains 38 references.) (PKP)
Descriptors: Accountability, Content Analysis, Educational Improvement, Elementary Secondary Education
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Eakle, A. Jonathan – Reading Teacher, 2003
Examines the second-language content published in two journals from 1990 to 2001 and finds an increase in the amount of such material. Presents results from each journal and examines the progressive content. Finds that, overall, both "The Reading Teacher" and "Language Arts" adequately relayed the major second-language literacy research trends.…
Descriptors: Content Analysis, Elementary Secondary Education, English (Second Language), Language Research
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Papanikolaou, Kyparisia A.; Grigoriadou, Marua; Magoulas, George D.; Kornilakis, Harry – Computers & Education, 2002
Describes adaptive educational hypermedia systems which aim to increase the functionality of hypermedia by making it personalized to individual learners and considering individual learning styles. Presents a prototype hypermedia system and reports results of a pilot study that investigated the system's educational effectiveness. (Author/LRW)
Descriptors: Cognitive Style, Content Analysis, Hypermedia, Individualized Instruction
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Shiratuddin, Norshuhada; Landoni, Monica – Evaluation and Program Planning, 2002
Proposes a model on which activities in children's educational software could be evaluated based on Multiple Intelligences theory. Proposes that, when evaluating the types of activity in children's educational software, one should ask whether it contains at least some of the activities in the model for each learning activity. (Author/SLD)
Descriptors: Children, Computer Software, Content Analysis, Educational Technology
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Willis-Rivera, Jennifer L.; Meeker, Melissa – Communication Education, 2002
Examines children's books which highlighted multicultural issues, with the understanding that what is said about multiculturalism is as important, if not more so, than the simple fact that multiculuralism is discussed. Uses an adaptation of Mulvey's (1975) "gaze," to examine whiteness in seven multicultural children's books. Finds that the white…
Descriptors: Childrens Literature, Content Analysis, Cultural Awareness, Elementary Education
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Loh, Christian Sebastian; Williams, Michael D. – Journal of Research on Technology in Education, 2002
Describes the development of the Motivation Analysis Rating Kit (M@RK) to address motivational design elements and to assess children's perceptions of Web site design elements and the Web features they most prefer. Results showed children were most motivated by Web sites that are rated high for both content and design elements. (Author/LRW)
Descriptors: Childhood Attitudes, Content Analysis, Elementary Education, Measures (Individuals)
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Bierema, Laura L.; Cseh, Maria – Human Resource Development Quarterly, 2003
Academy of Human Resource Development proceedings from 1996-2000 (655 papers) were analyzed. Few papers met feminist research criteria: challenging traditional inquiry, focusing on diverse groups, considering asymmetrical power relations, using gender/diversity as a category, attending to language, and promoting social change. (Includes Invited…
Descriptors: Content Analysis, Educational Research, Ethnicity, Race
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Roberts, Carl W. – Social Forces, 1989
Describes a linguistic technique that treats the clause as the unit of analysis and produces a quantitative description representing both the interrelations among words and their classification into meaning categories. Discusses the advantages of this method over qualitative and computer-aided approaches to content analysis. Contains 41…
Descriptors: Applied Linguistics, Classification, Coding, Communication (Thought Transfer)
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McAllister, Matthew Paul – Journal of Communication, 1990
Examines industrial and organizational factors in the development of the superhero comic book industry. Discusses three major industrial influences on content: children as the primary market, company ownership, and production costs. Compares current trends with the 1950s and 1960s, and argues that the medium presently is a vehicle for cultural…
Descriptors: Comics (Publications), Communication Research, Content Analysis, Industrial Structure
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Kazlauskas, Edward John; And Others – Journal of the American Society for Information Science, 1989
Describes an analysis of the current microcomputer periodical literature that examined the publishing and content characteristics of the literature, the nature of the indexing, and the availability of titles. Some fundamental problems with the literature are identified and discussed. A list of 79 microcomputer periodical titles is appended. (four…
Descriptors: Access to Information, Content Analysis, Evaluation Criteria, Indexing
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