The effective use of volunteers, in particular parents and college faculty, is advocated. Adrian College's Parents Council involves parents in securing internships, contacting prospective students, giving feedback on issues as well as fund raising. A faculty-development officer partnership is suggested in which professors help attract grant funds.…

The annual phonathon held at Elmira College is described. Phonathon prospects are seen as coming from two categories: (1) alumni donors who have given $10 and up in the past and (2) all members of reunion classes, whether or not they have ever given. (MLW)

Those responsible for preparing proposals need to adopt principles of successful cultivation before beginning to write. Prewriting research and cultivation, source collectors and selectors, getting the foundation to invite an application, internal cultivation (knowledge of institution's goals, information sources, on-campus networks) and personal…

Community relations, alumni relations, and information services are considered to be serving one end--encouraging giving to the college. The relationship between fund raising and alumni periodical editing is discussed. High standards for the periodical and a budget sufficient to support it are advocated. (MLW)

Some examples of successful gift clubs are described, including: Ohio State University's President's Club with over 4,400 members, Harvey Mudd College's back to school activities, Occidental College's direct mail system, Oakland University's target population the residents of Rochester, Minn., and the University of Iowa's use of volunteers. (MLW)

The Funding Associates plan at Dartmouth College, a special deferred giving project sponsored by the 55th reunion classes, is described. Components of the alumni giving program, setting policies, promoting the plan, and the program's success are discussed. (MLW)

Lists seven government agencies as potential sources of funding for developmental education programs. Each agency listing, provides details related to funding goals, the restrictions placed upon the use of funds, applicant eligibility criteria, and sources of further information. (JP)

Explores ways of building a yearbook business staff and of helping that staff approach their responsibilities in a positive manner. (First of a four-part article.) (GT)

The job of a college or university planned-giving officer is to seek gifts that the college will receive after the donor's death. It requires substantial interpersonal skills, legal and financial knowledge, and understanding of donor attitudes. While dealing with potential donors requires great tact, the gifts are often substantial. (MSE)

Assesses the practice of online fundraising on Association of Research Libraries (ARL) library Web sites. Sites were examined for the appearance of specific fundraising and development-related elements: E-mail contact; friends pages; development pages; donor recognition pages; secure donation forms; interactive forms; and Web events. Results…

Most of the 50 colleges and universities cited for top foundation grant levels are on the list yearly, and are the nation's wealthiest and most prestigious institutions. Generally, they have staff to pursue funding and faculty with high-profile research projects. Some observers say foundations like to be associated with those colleges. The 1994-95…

Provides advice on buying alumni-development software, focusing on getting the necessary buy-in from staff and superiors, assessing existing policies and procedures, developing a realistic budget, writing a thorough request for proposals (RFP), assessing RFPs objectively, watching the demo with skepticism, evaluating what is shown, checking…

Considers how to transfer a community fund-raising motivational tool to the classroom. Describes the Hoppin' Frog Contest, a project in which students work to earn "miles" instead of working for grades. (SG)

Summary of the "Fifth Annual Report of Trends in Schoolhouse Commercialism" prepared by the Educational Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University (www.schoolcommercialism.org). Includes discussion of program and activity sponsorships, exclusive agreements, incentive programs,…

Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)