Analysis of the New York "Times's" financial column for the period October 13 to November 13, 1929, reveals that the column did not predict the stock market crash, that it was usually neutral in its financial analyses, and that it was more often optimistic than pessimistic in outlook. (FL)

Analyzes "ABC Evening News" coverage of the 1972 presidential campaign with a rhetorical analytic technique and a computerized text analysis technique. Compares results and considers three possibilities: (1) the role of technique in research results; (2) different aspects of a phenomenon; and (3) the degree of confidence of results. (JMF)

Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)

Describes the Satellite Instructional Television Experiment (SITE) project in India during 1975-76, including programing patterns, formats, and audiences. Demonstrates that countries like India have the technical and managerial capability to design, operate, and maintain advanced communication technology. (JMF)

An analysis of 1,288 editorials published in four prestigious United States daily newspapers between 1967 and 1977 revealed that support for Israel was neither monolithic nor invariable and that the predominant position of the press was one of support for any negotiated peace settlement and denunciation of belligerency by either side. (GT)

A comparison of published and unpublished letters to the editor of a Texas metropolitan daily newspaper revealed that the newspaper published fewer letters in the categories of economics, media, and religion than would be expected, and more letters in the categories of education, law and order, and issues than would be expected. (GT)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

Advocates the more extended treatment of content analysis in political communication research. Develops a fourfold scheme for classifying verbal and nonverbal communication content and illustrates the use of the scheme in political communication research by analysis of the 1960 and 1976 presidential debates. (JMF)

Presents data indicating a geographic imbalance in network news coverage and possible explanations for this situation. Examines implications of this bias on theoretical and policy levels. (JMF)

An analysis of the operation of CBS News's political coverage of the 1976 campaign and election, from the perspective of organizational communication theory, explains much of the distortion of network television news. Aspects of the control system responsible for the distortion are revealed. (JMF)

A content analysis of newscasts of ten Pennsylvania television stations revealed that their emphasis was on local politics, not on sensational and human interest stories. (GT)

A study of a North Carolina newspaper indicates that newspapers using fully integrated electronic editing systems have fewer errors in spelling, punctuation, sentence construction, hyphenation, and typography than newspapers not using electronic editing. (GT)

"Sesame Street" and "Mister Rogers" were analyzed and compared for positive and negative reinforcement of antisocial and socially positive behaviors. (LS)

Newspapers devoted 8.8 percent of their space to coverage of social issues; most stories were written by staff members and oriented to issues rather than events. (KS)