Content analysis of 25 business college syllabi indicated that content skills related to diversity were being taught. Survey responses from 81 human resource managers suggested that college graduates were not adequately prepared to deal with diversity. Managers believed that process skills (team building, communication, managing and supervising…

Examines selected texts by Ellen Swallow Richards, a 19th-century scientist who wrote for a variety of audiences. Finds that her audience awareness anticipates modern technical communication practices and alerts scholars to examine gender, class, and other social issues in historical documents as well as current pragmatic discourse. (PA)

Explores Ruth Sawyer's "Roller Skates" and John Steptoe's "Stevie"--two very different works linked by common themes and settings. Concludes that these works portray children exploring the variety and richness of life in New York City of the 1890s and of the 1960s, and that both emphasize the importance of love, family, and…

Describes a system that monitors Internet discussion groups and Web sites for evidence that public interest in herbal remedies is outpacing available scientific evidence regarding herbal remedies. Using content analysis and bibliometric techniques this system can identify emerging unorthodox practices and can map the diffusion of health-related…

Reads and highlights all text-level differences between the first (1938) and fifth (1995) editions of Louise Rosenblatt's "Literature as Exploration." Categorizes each type of revision and traces a sample of each to the edition in which the change was made. Concludes with a consideration of the implications of Rosenblatt's legacy for…

Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…

Reports an exploration of the effectiveness of different types and sizes of samples for content analyses of television network news. Compares simple random, monthly stratified, and quarterly/weekly stratified sampling, using annual "populations" of network newscasts. Finds that the most efficient technique was two random days per month. (SR)

This training outline provides ideas for helping students learn how to build a Web page or site by increasing skills through step-by-step instruction. Highlights include HTML basics; creating a simple page from a template; layout and design; understanding site structure; copyright; creating links to other sites; and development of content. (LRW)

Five Australian companies using total quality management (TQM) were evaluated to identify the relationship between learning organization characteristics and Baldrige quality award criteria. Companies' sustained commitment to learning was the most important practice underlying successful implementation of TQM. (Contains 37 references.) (SK)

This follow-up report of 133 job advertisements for systems librarians in "American Libraries" during 1996-97 compares results of a content analysis of advertisements and a survey of employers and newly hired librarians. Results show gaps in regard to education requirements, work experience, job responsibilities, and areas of knowledge…

Explores adolescent literature author Michael Dorris's depiction of the American-Indian adolescent experience. Suggests that Dorris writes in a way that challenges readers, eliciting responses from them that help them better understand American Indians and themselves. (RS)

Presents examples of the life experiences of older women from 75 literary works. Provides a thematic content analysis and suggestions for curriculum development. Appendices list the 75 citations, 8 anthologies on aging and literature, and 26 bibliographers. (Contains 36 references.) (SK)

Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with…

Analyzes the content of 24 fictional bibliotherapeutic children's books (12 German and 12 U.S.) for divorce themes. G. Allport's (1979) statistics were used to categorize the results. Results reveal that emic and etic themes were uncovered. (Author)

Offers a critical analysis of Rep. Barney Frank's speech delivered in the House of Representatives concerning the "Defense of Marriage Act." Argues that Frank attempts to persuade colleagues by advancing two "ad hominem" arguments, one of which could potentially shift the focus from the need to defend marriages from same-sex…