A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)

College and university fund raisers are offered three recommendations for targeting the best donors: (1) make effective use of indexes and directories, electronic or manual, to match foundation and college interests; (2) narrow the pool to true prospects; and (3) make preproposal contact geared to the foundation's style or organization. (MSE)

Guidelines are offered for making the most of either a foundation visit to a college campus in search of funding or a fund-raising visit to a foundation. Detailed planning, presenting the strengths of the college, and conducting an effective meeting are discussed. (MSE)

Some development officers at historically black colleges are seeking strategies to cultivate white alumni for fund raising, as volunteers, and for recruiting students. The challenges are similar to those faced by predominantly white colleges in reaching black alumni. Some see racial bias as a barrier. (MSE)

An annual survey reveals that private giving to 992 colleges rose 10.3% in 1993-94, 7.6% when adjusted for inflation, the sharpest increase since 1986-87. The trend is attributed to improvement and increasing confidence in the economy. The greatest increase in giving was at public, master's-granting institutions. Alumni provided 28% of total…

This article discusses techniques for calculating the net worth of prospective college and university donors, explaining how to base a net worth calculation on known statistical averages. It then reviews several formulas for estimating a person's giving ability. (MDM)

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…

A recent Council for Advancement and Support of Education survey of 115 campus editors concerning the autonomy of their publications found editors have more editorial freedom, in comparison with a 1981 survey, but feel some pressure from direct supervisors and fund raisers to write or avoid certain stories. They generally feel their publication is…

Technological advances can be very helpful in managing college development functions, including organizing information on prospective individual and group donors, managing development staff, and precise and complex recordkeeping. Continued user demands promise to spur development of further program management techniques and tools. (MSE)

The most recent tax law creates stiffer rules forcing donors to document their charitable gifts in exchange for offering charities relief from the 1986 Alternative Minimum Tax law. For colleges and universities, who already follow relatively stringent receipt rules, the new regulation is a free and valuable benefit. (MSE)

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

Inspired by Sister Cities International and the NASSP's school-to-school exchange program, "sister school" pairings have proved to be workable educational programs with long-range impact on participants. Some post-cold war efforts include U.S.-USSR High School Academic Partnerships, Project Harmony, and Center for U.S.-USSR Initiatives.…

Institutions are finding that a campus alumni center can bring a substantial return on the investment, in alumni events, visits to campus, and contributions. Institutions around the country are building new buildings, recycling existing buildings, and restoring historical landmarks as focal points for alumni activities. (MSE)

To teach geography by osmosis, a Memphis high school has evolved into a replica of the world, with each wing a continent and each room a country. Students participate in an annual international celebration showcasing national flags, native dress, and traditional dances, customs, and food. Fund-raising and other learning activities are described.…

Stresses the importance of being prepared when implementing a fund-raising program for camps. Discusses the impact of economic climate on philanthropy. Lists essential characteristics to look for when seeking a person to head a camp's fund-raising program and important questions to answer before initiating a fund-raising campaign. (LP)