Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

There are many recruitment methods and tactics an institution can choose to pursue diversification of international student enrollment goals. Return on investment in a choice of tactic can take up to three or more years to determine thus initial choice is vital. Just as important though is in our ability to measure the return. If we can not…

The decline in the number of liberal arts colleges since the mid-1950s has been precipitated by a number of factors, most prevalently the increase in larger comprehensive and research universities as well as the demand for job-ready degree programs. Since liberal arts colleges are largely tuition-driven, the lack of student interest has forced…

Faculty work life integration has evolved as an important area of research in the academic workplace. The evolution in thinking about faculty work life integration has progressively shifted focus from the problems of women and parents to research that considers both men and women, married and single, with or without children as participants in the…

This study investigates China's international student recruitment strategy and policies as a dimension of its present approach of using higher education internationalisation for soft power and image enhancement. An exploratory survey of international graduate students in English instruction programmes in education-related majors in three Chinese…

The Training in Environmental Research and Academic Success (TIERA) program was created to increase recruitment and retention of environmental science majors at the University of Texas at El Paso, where ~80% of students self-declare Hispanic origin, providing a unique opportunity to increase diversity in the future STEM workforce. Through…

Like many other education systems in the world, Chinese education has undergone various reforms in order to adapt to the challenges that are perceived to emanate from the knowledge economy. Central to this transformation is the concept of 'innovation', which is to guide the country on its path from a production economy to a knowledge economy.…

The inaugural "Higher Education Research Digest" was released in 2017 (see ED581669) along with the "Enrollment Management Database," a tool assisting enrollment managers, admissions personnel, and other college administrators with student recruitment, enrollment, and success strategies. For this third edition of the Digest,…

This study examines dual enrollment activities and their impact with a focus on equitable recruitment, persistence, and targeted success mechanisms for Black students and students from low-income families. The lived experiences of four former students from diverse racial and socio-economic backgrounds, and the perspectives of ten dual enrollment…

The war for talent remains a challenge that many organisations face but more so for distance education institutions to deliver on its mandate to provide effective online academic offerings. The question that remains is: How can intellectual capital be managed effectively in order to recruit and retain talent that is necessary for success? This…

Public education reformers have created a widespread expectation of school choice among school consumers. School leaders adopt rigorous academic programs, like the International Baccalaureate (IB) Diploma Programme (DP) and Career Programme (CP), to improve their market position in the competitive landscape. While ample research has investigated…

This paper proposes that gratitude has a place in enabling us to understand students' experiences of higher education, and this has an implication for higher education (HE) marketing. This research examines the evidence for and focus of gratitude within the context of an undergraduate course with high levels of student satisfaction. It finds that…

The Green Paper "Fulfilling our Potential: Teaching Excellence, Social Mobility and Student Choice" [BIS. 2015. Sheffield: Department for Business, Innovation and Skills.…

The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how…