A study was conducted to evaluate television commercials based on their reading (or print) content. Commercials aired on the three major networks during Saturday morning programing were viewed for six consecutive weeks. Each commercial was analyzed to determine how it used printed words to sell a product. The results revealed that the printed word…

A study was made of the news-interview programs from the three major television networks (ABC, CBS, and NBC) to determine which aspects of the Vietnam War were discussed on the programs and whether participants were supporters of or detractors from the policies of the presidential administration at the time. The content analysis of 481 editions of…

The ABC television network's "Monday Night Football" (MNF) series is a very successful example of the symbiotic relationship between advertising, television, and sports. Assuming that the athletic contests are packaged as slick entertainment to draw both fans and nonfans to the real programing--the commercials--a study was organized to examine…

The Bible contains a variety of literary genres including drama, tragedy, and epic poetry, and it is an excellent basis for character study. It also contains a certain amount of humor, which should not be overlooked by students of biblical literature. Examples of intentional humor include the second version of the creation, found in the second…

The procedures undertaken in developing and organizing skills indexes for use in coding elementary school language arts textbooks to determine what is actually taught are presented in this paper. The outlined procedures included performing a preliminary analysis on four language arts textbooks to compile an extensive list of skills and performance…

The purpose of this paper is to discuss some of the methodological problems in using a content analysis of slave folk tales as a source for incidences of prosocial behaviors. Forty tales taken from four collections of black folktales will be included in this study. The categories for scoring prosocial behavior include cooperativeness, altruism,…

General Systems Theoy is a contemporary discipline that profitably lends itself as a new approach to literature. Pioneered by Ludwig von Bertalanffy in Germany in the 1930s, the theory has had successful applications in the United States in philosophy, business, and urban planning. Applications of certain principles of systems theory to A.…

Stressing the value of documents and records as information sources for the educational evaluation community, this report explores the differences between the two, their utility for inquirers, and methods and procedures for dealing with them. Three forms of documentary analysis are described: (1) simple tracking, which involves documenting both…

Part of a series of statistical reports on public broadcasting, this publication is based on data supplied by public television and CPB-qualified public radio stations in a survey of CPB-qualified public radio programming by category. This report is the first study of its kind on public radio content, and the data represent a sample of an entire…

This paper discusses the development of research on early childhood education in New Zealand, the people involved in the research, and other general issues concerning early childhood education in New Zealand. Content analysis of the New Zealand Early Childhood Care and Education Bibliography reveals an increase in published materials concerning…

A study was conducted for the purposes of demonstrating the presence of literary innovation in contemporary juvenile fiction and of assessing the way in which influential reviewing media and professional textbooks on children's literature responded to such a presence. To accomplish the first purpose, a survey of literary criticism was performed,…

Frame analysis of 85 cartoons from "The New Yorker" magazine was used to discover the significant keys, or metacommunicative characterizers, of cartoon humor. It was hypothesized that these keys/characterizers function to cue the readers so that they frame the message of the cartoon in a way that permits a humorous interpretation of the cartoon's…

Harold Segel's recently published anthology of eighteenth-century Russian literature in English is compared with the Soviet anthologies of Gukovskij and Kokorev (in Russian), the Polish anthology of Jakubowski (in Russian with Polish notes), and the early nineteenth-century Wiener anthology (in English). All of these works are described in some…

Editors of 16 daily newspapers in Mexico City, Guadalajara, and Monterrey were interviewed regarding their awareness of local and international urban problems and the reporting of urban problems in their newspapers. Content analysis was then used to determine the urban problems covered by the newspapers. In narrative and tabular form, this…

Previous research has demonstrated that 11 linguistic indices discriminate between truthful and deceptive language behavior. On the basis of subjective judgment, the original researchers arranged these indices in clusters (dimensions) of deceptive language behavior: uncertainty, vagueness, negative affect, and reticence. The present study sought…