In an earlier pilot study of the narrative sections of Navy performance evaluations for senior enlisted personnel in pay grade E-7, it was determined by content analytic techniques that it is possible to differentiate between the performance of typical and superlative chief petty officers based on the narrative content of Evaluation Reports. A…

The purpose of the study described in this book was to determine the content parameter of television commercials addressed to children. A total of 236 commercials were collected from advertising agencies representing cereals, candy, drinks, foods for meals, restaurants, cookies, miscellaneous, cakes, ice cream, vitamins, and crunchy snacks. Each…

As part of the Inservice Teacher Education (ISTE) Concepts Study, more than 2,000 books, periodicals, and unpublished papers written after 1957 were consulted and reviewed. The purpose of the review was the identification of the data needs and major issues in inservice education. The literature was identified, read, and categorized; and…

Examples of dialogues are examined to determine whether they are useful in teaching English as a second language. The use of dialogues is considered to be a satisfactory method only if it is combined with use of narrative texts. A class lesson emphasizing dialogue and narrative text is described. (IFS/MS)

Concludes that there is a dearth of picture books containing female characters. (RB)

Guidelines for constructing resumes are developed based on an analysis of the responses of 205 personnel managers to a questionnaire eliciting their opinions regarding various aspects of resume preparation. (Author)

Defines pornography as sexually explicit material and investigates several aspects of "adult only" paperback fiction which is easily accessible to the general American public. (MH)

Reports on a study indicating that veiled attribution occurs in approximately three-fourths of news stories in both "Time" and Newsweek," and that the attribution phrases used emphasize partisan ties, suggest expertise, and tend to personalize, to add apparent scope to a story, and to be especially vague in international stories.…

Conclusions resulting from a content analysis of United States and Canadian newspapers are that Canada devoted 49.5 percent of foreign news space to United States news, that the United States press devoted 2.3 percent of foreign news space to Canadian news, and that Canadian newspapers are very dependent on United States news sources for their…

The use of the Delphi technique is demonstrated in conjunction with activity analysis to obtain consensus on and clarity of objectives and activities of full-time members of an academic medical department. The results show which activities contributed to the department objectives and which areas have a divergence of objectives. (Author/LBH)

Investigates the role of television in the satisfaction of various psychological needs in the viewer. Through the Q-sort method and subsequent factor analysis, six viewer typologies are identified. (JVP)

The article corrects discrepancies in the literature on the founding of psychology laboratories in the United States before 1900. Previous reports omitted established laboratories and created disputes as to founders and dates of establishment. A review of literature and a list of laboratories are provided. (KC)

The author discusses the "theory of logical types," which forms the cornerstone of the "double bind hypothesis." The crucial term "metacommunication" is defined to be consistent with logical-type theory. This paper was presented as a plenary address at the Second International Congress of Family Therapy, Jerusalem,…

The history of standardized testing is examined, and various problems with test content, testing processes, and statistical applications of test results are discussed. (MJB)