Results of a survey of staff of a short-term residential facility serving mentally retarded clients indicate that recommendations and social competency information are perceived to be the most important sections of psychological reports while projective test personality interpretation and IQ test results are considered to have the least value.…

Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)

Explores the comparative possibilities of the content analytic method in personality assessment and demonstrates the potential utility of this technique in the development and purification of social psychological theory as it relates to the black experience in contemporary America. (Author/AM)

Assesses the impact of critical extemporaneous commentary following the major television presentation of "The Selling of the Pentagon" and concludes that immediate analysis tends to diminish program effectiveness and reflect negatively on the person responsible for the analysis. (MH)

Finds that "PM Magazine" emphasized and promoted a dominant personal success value system revolving around recognition, achievement, financial success, excitement, and physical attributes. Argues that this value system existed because it appealed to a particular demographic, making the program highly marketable to national advertisers,…

Looks at some recent regulations in Germany and the United States which have limited information exchange over computer networks. Details the real political application via the Internet of a specific example in the Netherlands. (RS)

Uses content analysis to examine the changes in trends in the aftermath of deviant acts by individual members of the clergy, given that such acts are "triggering events" for further negative stories. Finds strong media agenda-setting effects of the negative triggering events on subsequent coverage of the clergy in general. (SR)

Shows that main idea statements were used by a variety of leading American writers of nonfiction in the nineteenth century; that usage patterns bridged gender and racial differences; and that even a difference of purpose or audience did not materially alter main idea patterns. Shows the importance of main idea recognition skills as tools for…

Explores the roles allocated to women in the famous collection. States that, although collaboration figures prominently in many of the more than 200 tales, the benefits of collective action are not extended to women. Examines the differences between male and female collaboration in the tales. Contemplates the implications of these differences for…

Examines the first 14 books of the "Sweet Valley University" series. Finds that the storylines on sex send conflicting messages that make readers believe that premarital sex is not an important issue. Notes that date rape and a brief look at racism and alcohol abuse are the only serious topics addressed. (RS)

Describes basic misconceptions about the origin of elements and forms of matter found in chemistry texts that need modification in light of modern observational data and interpretations given in astronomy. Notes that there are forms of matter other than elements and compounds. Confounding examples from astronomy include white dwarfs, neutron…

Finds that in the areas of readability, interest level, and thoroughness, the news in community daily newspapers was not significantly better than that produced by students. (RS)

Describes how an electronic greeting card Web site, Egreetings, redesigned the site to improve the number of greetings sent by users. Goals included reorganizing the card collection, including taxonomy and controlled vocabulary; improving navigation and searching; placing ads and promotions; developing a music greeting collection; and improving…

Discussion of electronic commerce focuses on Web site evaluation criteria and applies them to different industry groups in Korea. Defines six categories of Web site evaluation criteria: business function, corporate credibility, contents reliability, Web site attractiveness, systematic structure, and navigation; and discusses differences between…