This advertising kit was developed by Procter and Gamble in response to requests from teachers and consumer educators who asked for materials from business about business. The kit is not intended to cover the entire field of advertising. Rather, it centers on advertising as it is known and practiced by Procter and Gamble. The purpose of the kit is…

This revised pamphlet was developed by a national association of credit unions for the purpose of directing consumer complaints to appropriate agencies or heads of agencies for action. Suggestions to aid the consumer are included, such as trying to solve problems at the local level before complaining to top officials. Addresses and phone numbers…

Four life adjustment areas for the educable mentally handicapped are outlined on three levels: primary, intermediate, and early secondary. These areas are self realization, social awareness, human relationships, and economic efficiency. A sample lesson plan is provided on each of the three levels; also provided are a cross reference to content and…

This summary report of the First Regional Conference brings together comments and discussions of a wide cross-section of interests in consumer education, and will be useful to teachers, curriculum developers, and school administrators alike. Contents include: (1) Consumer Education, A Step in Revitalizing the Curriculum by Gordon Van Hooft; (2) An…

Included are reports of present nutritional habits and problems in different communities, a discussion of psychological factors influencing consumer decisions about foods, and suggestions for the use of media such as magazines, newspapers, radio, and television to communicate basic nutritional concepts. Several new programs are reported concerned…

This curriculum guide was developed to improve the present level of living among families in West Virginia. It was intended that vocational home economics teachers combine the objectives of the guide with their own class objectives, or in the absence of consumer education in the curriculum, use the guide for the initiation of a new program or unit…

The State Education Department of New York has prepared a series of modules--Expanded Programs in Consumer Education. "Travel and the Consumer" is the most recently produced module. It can be used as a discrete unit or with others in the series. The module stresses the importance of making travel creative, getting the most for one's…

This is another report in a series of programs dealing with the problems of a technological age. It is assumed that teachers will use both parts of this report. Part I deals with the problems of technology and how it affects our lives. It also discusses the energy crisis created, in part, by technology and deals specifically with coal and…

This report advances several proposals for protecting the educational interests of parents and children. The thrust of these proposals does not begin with a particular idea about how the interests of families might better be served by the schools, but rather seeks to determine whether there are mechanisms which might achieve that end. Consumer…

The purpose of the COPES subsystem in consumer and homemaking education (CHE) is the improvement of the quality and availability of CHE programs and services for students of California community colleges. It achieves this purpose by: (1) providing easily administered procedures for studying CHE programs, (2) offering professional assistance in…

This newsletter, published monthly from September through May, keeps teachers informed about new learning resources in consumer education, as well as the latest projects and developments in the field. This issue contains a lead article on development of valuing skills in consumer economics. The major portion of the newsletter consists of three…

As an interdisciplinary educational program, consumer education is an ongoing process and must not be limited to one grade level nor to one or two disciplines. When implementing a consumer education program, consideration of necessary administrative adjustments and a delineation of the steps to be followed in curriculum development should be made.…

A course titled "Interdisciplinary Research in Mass Communication," drawing on law, business, economics, and communication, was offered at Stanford. This syllabus presents the seven topics considered in the course: the citizen's need to know, the new communication media, privacy, media concentration, access, advertising and consumerism,…

The Newburyport Project for Consumer Education, a pilot project conducted under the auspices of the Newburyport School Committee and the Massachusetts Department of Education, is described in this brochure in terms of the project's rationale, history, and implementation. The three-year project, now in its second year, is based on two principles:…

This workbook and study guide contains the teacher's answers to accompany the text of "The Consumer and His Dollars." Included are: (1) a key to the study exercises, given for each of 16 chapters, (2) the answers for 16 chapter reviews, (3) a mid-course test having 71 questions, together with an answer key, and (4) a final review test…