Questions to ask when a windfall appears are discussed, including whether the gift will pay for the whole building, whether it will cover operational expenses and upkeep, or whether the donor will then determine the nature of the institution. (Author/LBH)

A table lists the colleges and universities that have initiated capital campaigns to raise $100-million or more. Names of the universities, their goals, public announcement dates, completion dates, and gifts and pledges as of June 30, 1987 are given. (MLW)

Some basic college fund-raising fundamentals are identified: build a base of trustee support, build the case, assess staffing needs, develop a plan and resources, recruit a compelling leader, fix a goal, engage all trustees, secure advance gifts, and sell the public (MLW)

A $26 million Sesquicentennial Campaign at Wheaton College in Norton, Massachusetts, is described. The campaign was divided into three 18-month phases designed to push the campaign forward while inspiring confidence among trustees, alumnae, and other important leaders: setting the goal, redeploying forces, and soliciting the "Final…

The United Negro College Fund faces questions about the quality of its institutions and questions from some of its own presidents about how well it represents their interests. The Fund now helps its members improve their management, get more federal aid, build their endowments, recruit students, and gain reaccreditation. (MLW)

Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)

Alumni and other individuals' contributions to colleges rose sharply in academic 1985-86, totaling 48.8 percent of all donations. Institutions' fund-raising focus on individuals has succeeded in increasing the average gift and the number of gifts, while corporate gifts have grown more slowly. (MSE)

Reaching students and donors through advertising is discussed in several articles including: "Proven Effective," on what makes three advertising campaigns work; "Commercial Appeal," on how advertising can help institutions meet its goals (Frank A. DeFazio); "Desperately Seeking Savvy," on finding the right advertising…

Fund raising for private colleges has been successful in New Jersey because it no longer focuses on unrestricted corporate gifts as many do but seeks support from a broader variety of sources. State aid gained in this way is a radical and possibly life-saving innovation. (MSE)

The University of Miami developed its debt-ridden intercollegiate baseball program into a source of substantial income and visibility, as better players and aggressive marketing helped with the increased attendance and support. Other institutions, even in more northern climates, are following Miami's example. (MSE)

A new approach to the role of the prospect research specialist--the proactive approach--is described. The prospect research specialist finds the names and builds the lists that identify the community's wealthy and powerful who may be prospective donors. (MLW)

Congress has quietly approved millions of dollars for campus research projects not subjected to traditional merit reviews. The wisdom of allowing legislators to direct federal money to specific campuses is questioned less and less, and the practice is more prevalent than ever. (MSE)

Recounts how careful planning and coordination, hard work, and a bit of theatrics helped secure line item funding in the Vermont state budget for parent child centers. (Author/BB)

A comprehensive study of Stanford University giving capacity of alumni and friends is described. The mission was to identify new donor prospects and to review perceptions of the people already identified. Some 1,200 new volunteers were involved. (MLW)

The unity and sisterhood of women in South Africa is analyzed. The struggle for liberation from apartheid has resulted in the death of many children. Women have organized self-help groups in the memory of these children. The groups make handicrafts, give aid to the poor, and encourage educational pursuits. (VM)