Develops a concept of "Rhetoric of Encounter" and operationally defines the concept for use in content analysis research. Employs this concept in a case study of the student newspaper, administration public relations publication, and faculty senate proceedings of Kent State University. (MH)

A resume of an interview between the authors and Andre Martinet on the book "Les reflexes linguistiques." The topics discussed are: rambling discourse, the necessity of unifying efforts of specialists in human sciences, and consideration of human communication processes from the physiological point of view. (Text is in French.) (AMH)

Explores and reassesses the efficacy of the forensic strategies and tactics used by John Adams in the defense of the soldiers in the Boston Massacre. (MH)

Suggests and tests a model of value argument which is intended to determine the degree of audience adherence to particular value claims. Discusses the process for advance selection of the most effective evidence to support value claims. (MH)

Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)

Suggests that Whites refined two rhetorical appeals, founded originally in slavery, (the rhetorical bribe and the rhetorical threat) to maintain racial authority and control over Blacks. (MH)

Describes two studies which tested the hypothesis that short simple sentences addressed to children are the result of children signaling non-comprehension for longer, complex utterances. (JMB)

Discusses the contributions of Polanyi, Ziman and Kuhn toward a conception of a scientific community and offers a rhetorical perspective on the construction of scientific knowledge. Outlines a scheme for analyzing scientific discourse and illustrates its application. (MH)

Endorses Carroll Arnold's concept of the existence of three argumentative themes in American public address. (MH)

Constructs a foundation for the study of everyday talk from a communication perspective. (MH)

Focuses on an analysis of discourse in natural settings including speeches and formal presentations as well as informal meetings and ordinary talk. (MH)

This installment of the series on the passive considers the subject and the object of the verb under the following headings: part of speech, circumstantial objects and the relationship between clauses and sentences. (Text is in French.) (AMH)

Presents a detailed study of two newspaper reports published on the same day and describing the same event. The study reveals (1) different attitudes concerning the need for objectivity in news reporting and (2) the complex and covert nature of the textual features through which bias is communicated. (SED)

Investigates the strategies by which corporations adapt to social and cultural change. Argues that the contradiction between the ideology of the nuclear family and women's real needs for economic sustenance and autonomy are separated and deflected into a specific discursive strategy in the operation of Mary Kay Cosmetics. (JD)