Analyzes the language and rhetoric of persuasive discourse as employed in advertising. Uses a selection of bank advertisements as a corpus, identifying and discussing four basic models of discourse. The discussion focuses on the rhetorical devices that characterize each type of text. (MES)

Refers to an article by H. Sopher entitled "Discourse Analysis as an Aid to Literary Interpretation." Argues that such interpretations are more clearly supported by a surface structure analysis. Proposes a different approach based on the use of grammatical and syntactic features. (Author/MES)

Reports on a study that examined the extent to which text with disparate discourse force or type tendencies had a general or differential impact upon the responses of good and poor readers. (HOD)

Defines the terms "rhetorical discourse" and "knowledge" and explains the inherent relationship between the two concepts. Outlines some of the more important tenets for a systematic theory of rhetorical epistemology. (PD)

Assesses the effects of sports commentary on spectators' perception of competitive play and enjoyment of athletic contests. Demonstrates that watching contests in which the opponents are described as hated foes--rather than as good friends or neutral opponents--creates the greatest enjoyment for spectators. (PD)

Analyzes excerpts from eighteen of Robert M. Krauss's dialog transcripts in order to characterize the sequential and structural relations between naming and describing. Specifically, investigates how a referential description is shortened into a name through use, and what parts of antecedent descriptive phrases are selected to form the consequent…

Discusses the contrasting relationships between ironic and conventional evaluations. Examines the pragmatics of ironic evaluation in the context of the pragmatics of evaluation per se. Argues that the study of irony makes an important contribution to the general epistemology of evaluation. (JMF)

Reports the results of a study suggesting that readers expect particular structural elements and sequences of elements in stories, with younger students having structural expectations less often than older students. (AEA)

Discusses the notions of "word,""term," and "expression," and various semantic relationships with which the technical translator must deal. (AM)

Notes the value of producing representational "outcomes" (which may be sketches, diagrams, tables, or graphs) to illustrate the concepts in passages of reading or discussion themes. Describes the way charts were used to help students study novels. (GT)

Examined the extent to which subjects disclosed positive and negative trait information to each of three friends in the course of their relationships. Self-disclosure and feedback grouped themselves as suggested by Leary's model of interpersonal behavior, indicating that relationships are characterized more by affiliative than by dominant…

Two experiments were conducted exploring the effects of imagery and text organization on what is learned from reading a passage. Some of the results were that imagery was more successful for learning than repetition and that randomized text resulted in the poorest comprehension. (MKM)

An analysis of the syntax particular to newspaper writing, with emphasis on the use of the nominalization of verbs. The possible pedagogical uses of such an analysis are discussed. (Text is in French.) (TL)

The nature of the system of linguistic entities of a natural language is examined. The purpose is to define the relation between "le lexique" and an overall linguistic theory, the relation between form and meaning. (Text is in French.) (TL)

Defines rhetorical enterprise as the combination of content and delivery which fosters a symbiotic relationship between source and receiver, and suggests a critical methodology for assessing the goals, methods and precedents of rhetorical enterprise. Provides a case study of the Reverend Frederick J. Eikerenkoetter II and his Science of Living…