Printed materials and teacher practice continue to perpetuate rather than challenge harmful stereotypes about women, making it necessary to create teacher education courses to raise the level of consciousness of inservice and preservice teachers. At the University of Florida, a course entitled "The Gender-Free Curriculum" has four purposes: (1)…

The failure of 17 newspaper markets between 1957 and 1975 raises the question of whether the 1982 entrance of "USA Today" into the newspaper market demonstrated fiscal prudence. A 20-month advertising content analysis was conducted to assess advertising trends in "USA Today." These data were compared with industry statistics…

Four readability formulas were analyzed to determine the reading grade equivalence of instructional materials at the middle grades and above: the Dale-Chall formula, the Gunning-Fog Index, the Flesch Reading Ease Formula, and the McLaughlin SMOG Grading. In addition, Spache and Wheeler/Smith formulas were analyzed for evaluating primary grade…

The zone sections of the Milwaukee "Journal" that go to the northeastern suburbs in Milwaukee County were compared with the community papers that originate in those suburbs in order to investigate the use of conflict and consensus news in zone sections. Hypotheses were constructed to test the validity of assumptions that there would be…

Journal articles from 1971-1973 on the metric system were categorized by type of content. Only 43 specifically related to education and teaching. Instructional materials and inservice workshops are increasing. Caution is suggested in the selection of the wide variety of materials becoming available. (LS)

One difference between articles published in general interest magazines and those that journalism students write for class assignments is the number of quotations used; too often students tell about some situation or person instead of letting their sources relate the information and opinions. In support of this observation are the results of an…

Preliminary results compared computer assisted methods versus traditional mathematics processes to determine the nutrient content of foods for a dietary evaluation study. Objectives were to compare the two methods with regard to (1) computation time spent by students and staff, (2) accuracy, and (3) cost. The need for more sophisticated methods…

Woman as temptress, woman on a pedestal, and woman as mother are myths which describe women's yearnings and fears; they bind women and men to limited roles. Another image for womanhood is "wholeness", suggesting health, interdependence, and freedom; it means accepting one's humanity and overcoming social blocks to growth. (Author/AJ)

A content analysis of 63 faculty collective bargaining contracts and a survey of the chief student personnel officers and faculty union leaders involved revealed that student personnel workers at two-year institutions are treated more like teaching faculty than at four-year institutions. (Author)

Among the elements of the press most active in the "dry-wet" prohibition debate in the 1920s and early 1930s, was "Literary Digest," a weekly current affairs review. In addition to its regular impartial coverage of the week's actions relevant to prohibition, the "Digest" contributed three national straw polls on the…

A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…

The purpose of the present study was to examine the accuracy of indirect trait estimates, i.e., estimates of some primary trait obtained from a second measure which have been equated to the first. The California Achievement Test in Reading was the primary measure and the Prescriptive Reading Inventory was the indirect measure. Four kinds of…

This kit contains two components which will help teachers and librarians become aware of the problems of ageism in literature and examine materials currently in use. The first component, entitled "Problems of Ageism in Literature," is a brief, but comprehensive, position paper on the particular ways in which literature may adversely…

To examine the nature of sex differences in children's speech during play, 10 boys and 10 girls in kindergarten were videotaped continuously during 10 minute dyadic play sessions involving non-sex-typed toys. Each child participated twice -- once with a same-sex peer and once with an opposite-sex peer. The videotapes were coded according to whom…

An analysis of "Century" magazine from November 1919 to April 1920 reveals that women were most likely to be characters in a short story or serialized novels. The stereotypic portrayal of the American female in the nonfiction pieces as "schoolmarm,""silly school girl," or "wife/mother" seems strange when one…