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Condie, J. Spencer; Christiansen, James W. – Phylon, 1977
In order to indirectly measure the impact of the black power movement in terms of any shifts in identity and self-concept within the black community a content analysis was made of 272 issues of "Ebony" magazine published between January, 1949 and December, 1972 to determine any significant changes in the number of advertisements for cosmetics.…
Descriptors: Attitude Change, Black Attitudes, Black Literature, Commercial Art
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Storey, Denise C. – Social Education, 1977
Assesses the effects on children's attitudes of books which portray the elderly. Findings indicate that the stereotypic and negative images of the elderly which predominate in children's literature tend to misinform and prejudice young readers about the role of the elderly in our society. An annotated bibliography of 66 children's books is…
Descriptors: Books, Childhood Attitudes, Childrens Literature, Content Analysis
Delamontagne, Robert – Training and Development Journal, 1977
According to the author, this article presents a hypothetical example for designing a supervisory training program by (1) performing organizational, operations, and person analyses; (2) formulating instructional objections; (3) performing a content analysis; and (4) constructing criterion-referenced tests. (MF)
Descriptors: Content Analysis, Criterion Referenced Tests, Instructional Design, Instructional Programs
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Smith, Patricia K. – Reading Horizons, 1977
Reports the results of a study to determine whether males and females in basal reading textbooks have the same treatment concerning personality traits and representation. (JM)
Descriptors: Basal Reading, Basic Reading, Characterization, Content Analysis
House, Juliane – Meta, 1977
The essence of translation lies in the preservation of semantic, pragmatic and textual meaning across two languages. The model proposed considers the following: situational dimensions; dimensional errors; the distinction between overt and covert translation; application of cultural filters; social role relationships; and the purpose for the…
Descriptors: Communication (Thought Transfer), Content Analysis, Cultural Interrelationships, Language Instruction
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Grund-Slepack, Donna; Berlowitz, Marvin J. – Reading Teacher, 1977
The image of women in the German Democratic Republic reading textbooks is generally more positive than in textbooks in the United States; females appear more often in career roles and males are less dominant. (JM)
Descriptors: Comparative Analysis, Content Analysis, Elementary Education, Females
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Harrison, Martin – Critical Studies in Mass Communication, 1986
Reports news analysis material presented on a radio foreign affairs program between 1975 and 1979. Compares this report's findings with propositions generated by gatekeeper studies of international newsflow. Discusses how results do not sustain the argument that news offers an unchanging and unchangeable "world at one with itself." (JD)
Descriptors: Content Analysis, Information Transfer, International Cooperation, International Relations
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Evans, G. Edward – Education for Information: The International Review of Education and Training in Library and Information Science, 1984
Reports on an analysis of 35 American management textbooks that identifies 17 core concepts for management courses for information professionals. Each concept--accountability, accounting, authority, budgeting, change/innovation/creativity, communication, controlling, decision making, delegation and organization, ethics, fiscal management,…
Descriptors: Administrator Education, Business Administration Education, Content Analysis, Curriculum
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Dobrosky, Barbara J.; Bishop, James M. – Educational Gerontology, 1986
Fourth and fifth grade students wrote essays on what "an old person" meant to them. Content analysis revealed anticipated categories and response frequencies. Emphasizes the implications of using non-directive methods critiquing the biasing and non-comparable methods commonly used. Urges ensuring that attitudes are measured in terms of children's…
Descriptors: Childhood Attitudes, Cognitive Development, Content Analysis, Essays
Malandain, Jean-Louis – Francais dans le Monde, 1988
Presents a technique for second language instruction in which the teacher selects a magazine at random, dissects it, and conducts a classroom discussion of its content, style, format, and other characteristics. (MSE)
Descriptors: Classroom Communication, Classroom Techniques, Content Analysis, Foreign Language Periodicals
O'Hear, Michael F.; Ashton, Patrick J. – Forum for Reading, 1987
Finds that only 70% of sociology textbook paragraphs contain material important for understanding major textbook concepts, that substantive material is not evenly distributed among chapters in the same book, and suggests students be made aware of this as a reinforcement for the importance of selective reading. (MS)
Descriptors: Content Analysis, Context Clues, Discourse Analysis, Higher Education
Gropper, George L. – Educational Technology, 1988
Describes a technology of text display that can help to make learning from text more effective. Topics discussed include the effect of text displays on the ways learners process information; implications of these effects for instructional design; and how text displays join with text content to help with verbal, experiential, and visual processing.…
Descriptors: Cognitive Processes, Content Analysis, Experiential Learning, Instructional Design
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Zimmerman, D. Patrick – Adolescence, 1987
Analyzed communication among severely disturbed adolescents, recording interactions from computer-based "conferences" and small group face-to-face sessions, to determine differences in indications of psychological state, interpersonal interest, and expressive style. Content analysis revealed that computer-mediated communication was more, and more…
Descriptors: Adolescents, Affective Behavior, Computer Oriented Programs, Computers
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Potter, W. James; Ware, William – Communication Research: An International Quarterly, 1987
Analyzes primetime commercial television content showing that heroes, villains, and secondary characters are almost always being rewarded or justified when commiting antisocial acts, frequently portrayed as being internally motivated. The context is also portrayed as very antisocial. (SD)
Descriptors: Antisocial Behavior, Characterization, Commercial Television, Content Analysis
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Prawat, Richard S. – American Educational Research Journal, 1985
Teachers' goal orientations were assessed by means of tape-recorded, three-hour interviews. Content analysis of interview transcription replicated earlier findings indicating that elementary teachers place an inordinately high priority on affective concerns. A cluster analysis revealed three distinct goal orientations on the part of teachers.…
Descriptors: Affective Objectives, Analysis of Variance, Cognitive Objectives, Content Analysis
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