Faced with a smaller pool of qualified high school graduates, American colleges and universities have been forced to adopt aggressive marketing and recruitment processes. One of the most often applied communication techniques is the production and distribution of image or recruitment videotapes, or video brochures. A study applied a content…

A study investigated the extent to which positive moral values are included in reading and social studies textbooks. Random samples of social studies textbooks (published by Harcourt Brace, D. C. Heath, Scott Foresman, Silver Burdett and Ginn, and McGraw-Hill) and reading textbooks (published by MacMillan/McGraw-Hill, Harcourt Brace, and Houghton…

A study examined whether prime-time television shows have an effect on the image of reading and/or reading activities through their content. The sample consisted of 39 third-grade students in a suburban area of New Jersey. A survey was presented for background information and the top three prime-time television shows were selected. Subjects viewed…

Because the fast-growing Hispanic population of the United States has little political and economic power (a problem which has been linked to a lack of media attention to this group), a study sought to determine to what extent Miami's Spanish-language newspapers provided Hispanic angles to the l988 presidential primary. Miami's two…

A study examined the content and approaches embodied in seven popular high school literature anthology series, grades 7 through 12. The seven series examined consisted of 42 volumes with 1989 copyrights, stratified by grade level and by series. All selections in all 42 volumes were analyzed to develop a portrait of the content of literature…

A study measured attitudes towards Acquired Immune Deficiency Syndrome (AIDS) victims by providing a qualitative content analysis of newspaper coverage of the epidemic. A search of the NEXIS database was conducted to identify every "New York Times" article on the subject of AIDS in which the word "innocent" appears. Results…

Newly discovered transcriptions of 87 of First Lady Eleanor Roosevelt's women-only press conferences held from 1933 to 1945 make possible an examination of the objectives, topics, and value of these conferences. By holding the conferences, Mrs. Roosevelt attributed to women an important function in the political communication process, and at the…

Designed for media specialists and educators, this issue reviews 19 short films produced between 1956 and 1978. Films range from 2 to 24 minutes in length and include both verbal and nonverbal live-action and animation films. Although most of the films are aimed at elementary-aged children, a few are also suitable for teenagers and adults. The…

To identify the means by which scientific discourse achieves any degree of success in representing nature, an examination was made of Arthur H. Compton's and Alfred W. Simon's paper, "Measurements of Beta-Rays Associated with Scattered X-Rays," which originally appeared in 1925. Analysis reveals that the rhetorical choices of Compton,…

Content analysis of two classes of professional periodicals that appeared between 1886 and 1917 provides a comprehensive picture of the evolution of teaching methods in English. Designed specifically to aid the classroom teacher, device journals presented teaching methods or actual lessons with few explanations of the theories underlying practice.…

Because they tend to reflect dominant cultural values that are more obvious and taken for granted by historians, male stereotypes in radio serials, or "soap operas," have been ignored. They are prevalent, however, especially in the representative "Golden Age" productions of Anne and Frank Hummert. The Hummerts produced 46% of…

To explore the issue of educational content in basal readers, a study analyzed 34 basal reading textbooks, representing eight of the most commonly used series in American elementary education. Educational content was defined and categorized along three dimensions: subject matter, function, and ethos. The subject matter component covered theories,…

Fry's Readability Graph was used to determine the readability levels of the 1981 Scott, Foresman and Co. basal textbook series for grades one through six. The readability levels were then compared to those established for the 1978 edition. In the 1981 edition, all stories were handscored. Poems, skill lessons, and plays were not examined in order…

This study examined two career orientation textbooks to determine the level of sexism, as represented by the Double Standard of Mental Health, in them. The findings indicate tokenism in terms of representing males and females equally in careers. (EJT)

The de facto signature style of the Modern Language Association's "PMLA" magazine not only bores many readers (contributing to the decline in MLA membership), but mandates rejection of any papers stylistically distinct from previous "PMLA" articles. In addition, to judge from several rejection letters, "PMLA" subject…