This study aimed to catalog the nature of written message exchanges on a network computer bulletin board, HSJOURN, which caters mainly to high school journalism teachers and publications advisers. The study analyzed the content of messages between December 1993 and January 1995 and cataloged them in the following categories: announcements;…

Children learn sex-appropriate behavior through the influences of parents, teachers and the media. This study examined the most popular medium, television, and in particular television cartoons and their influence on children's attitudes toward science and technology. The amount and types of science and technology, along with the types of…

Previous research has examined either the effects of strategy instruction or the effects of literature-based instruction on children's literacy learning. Much less is known, however, about the combination of teacher-led strategy instruction within a literature-based framework. A qualitative case study explored what diverse second-grade students…

This paper discusses the visual organizers and graphic interfaces used to manage and report the findings from a 10-month ethnographic study of student participation and interaction in computer mediated communication (CMC) activities within the classrooms of both a freshman writing class and a plant science lab. The study focuses on social…

A research study had three objectives: to identify the core journals in the agricultural and extension education discipline, determine the importance of journals as a medium of scholarly communication in agricultural and extension education, and determine the subject matter areas published in the field's "core" journal, the "Journal of…

This paper reviews the authors' attempts to find appropriate interaction analysis/content analysis techniques to assist in examining the negotiation of meaning and co-construction of knowledge in collaborative learning environments facilitated by computer conferencing. This study was undertaken in order to find appropriate interaction analysis…

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

This document reports on an investigation focusing on how the content of introductory college psychology texts' content related to physical attractiveness and self-esteem. The primary objective of this study was to review how recently published life-span developmental texts present physical development in middle childhood as related to traditional…

Results on content-oriented national assessment tests have demonstrated that many secondary school students in the United States are culturally illiterate. E. D. Hirsch has compiled a list of 4,500 terms, dates, phrases, and sayings that he argues represents the broad knowledge base that culturally literate U.S. citizens should possess. Twelve…

This report focuses on assessing the quality of undergraduate education. A framework for thinking about the topic is provided, followed by a discussion of the ways in which the educational context is typically organized and student achievement is typically measured, with suggestions for new indicators and measures. The significance of contexts and…

Earlier content analyses showed that the match between content covered by textbooks and tests varied as a function of the particular textbook and test a teacher was asked to use. This study tried to determine if the congruity in textbook-test content varied as a function of different styles of textbook use. Using year-long case studies of seven…

Arranged in four parts, this guide presents techniques for helping junior high school students develop textbook skills. Following a pretest and checklist which determine student weaknesses in using title page, table of contents, index, visual aids, and print types (part 1), specific development strategies are provided in part 2. These are using…

A study investigated the speaking styles of black college students to determine whether selected stylistic features of speeches of students at a predominantly black university were different from those of black college students at a predominantly white university. Audiotapes were made of 25 students at the predominantly black university and 21…

The complexity of the school consultation field points to the need for review of the current state of the field. To further understanding of the content and methodology utilized in consultation research, a content analysis of research articles published over the last 12 years considered the following areas: type of consultation, subject matter,…

The content of elementary school reading methods textbooks spanning approximately 100 years was analyzed to note patterns of emphasis for selected topics. Four to six books were chosen for analysis from each of six time periods: 1890 to 1930, and each of the decades from the 1940s to the 1980s. Each book was evaluated with a checklist of 17 major…