A study revealed conservative rhetoric in evidence in editorials concerning women's rights and the Equal Rights Amendment in southern United States daily newspapers from 1970 to 1977. (Author/FL)

Indicates that for the most part, the vocabulary in workbook exercises at the third through sixth grade levels lacks adequate control and questions the practice of allowing students to complete the exercises independently of teacher assistance. (FL)

Analyzes the media campaign launched by the Mobil Oil Corporation in an effort to produce a public opposed to government regulation of business. (FL)

Defines documentary-drama or docudrama, which combines elements of drama with the television documentary. Outlines the antecedents of docudrama, traces its revival in recent years, and provides a quantitative description of its evolution. (JMF)

A computer program named TEXT-1 is intended for quantitative content analysis. Any text may be taken as input. The program provides frequencies of words, syllables, or letters in alphabetical order; frequencies of sentences, subordinate clauses, or quotations; and measures used in information theory. (Author/JKS)

A study comparing the coverage in newspapers and press releases regarding one year's decisions of the California Supreme Court revealed that the press releases influenced the kinds of decisions that were reported but not the quantity of coverage by the newspapers. (GT)

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Discusses curriculum development efforts aimed at defining what curriculum is actually taught vs an intended curriculum. Curriculum mapping--used to record content, and curriculum variance--actual differences in content, are explained. (RAO)

An analysis of advertising on children's television programs shows that more than half were male-dominant ads and fewer than one-seventh were female dominated. Female roles were almost entirely dependent and passive. (LS)

More than half the items come from the "Washington Post" and "The New York Times," and the proportion from these two papers seems to be rising. (KS)

Examines three sides of using editorials wisely: the philosophy of the editorial writer and staff, the forms editorials take, and the basic structure of an editorial.

Analyzes the canons and codes of four media and concludes that the code of a medium may become less restrictive as that medium declines from audience acceptance. (MH)

Looks at the changes made in different versions of "Sara Crewe" (better known as "A Little Princess") over the past 110 years. Finds that in all versions that have been adapted in the intervening century, including the most recent film, Sara is different from Frances Burnett's original conceptions--and different in disturbing…

Content analysis of 461 phone calls between complaining consumers and customer service representatives showed that both groups performed distinct communication roles; communication evolves from discussion of performance to attribution to equity issues; and communication is not standardized across service representatives. Implications for training…

Notes that young adult novels with young female characters often provide layers of insights into their growth, insights that frequently have gone unrecognized. Examines critically acclaimed young adult novels from the past three decades. Finds that many strong female protagonists do exist. (RS)