Discusses Rokeach's conceptualization of values and specifically examines Rokeach's model of political orientation based on the importance of Freedom and Equality. Contends that content analysis of four American political books using Rokeach's model underscores these two values as those most important for differentiating ideological positions. (MH)

Presents two experiments which examine fifth-grade children's memory for stereotypic and reverse stereotypic and sex role content in their reading material. (Author/JMB)

Primary categorical content areas (twelve selected areas, plus "other") of articles published in the Journal of Rehabiliation were analyzed for a twenty-year period to identify trends, areas of concern, and movements within the field of rehabilitation. Tables and discussion indicate findings. Overall, the Journal appears representative,…

A discussion of three types of translation: formal correspondence, cognitive content and emotive response-oriented. The latter two are dynamic-equivalent translations. Their purpose is to enable the receptors to understand the implications of the cognitive content or to make a corresponding emotive response without recourse to the original text.…

Develops a concept of "Rhetoric of Encounter" and operationally defines the concept for use in content analysis research. Employs this concept in a case study of the student newspaper, administration public relations publication, and faculty senate proceedings of Kent State University. (MH)

Suggests some important ways in which commercial informal reading inventories (IRI) differ from one another, reviews a representative sample of those currently in use, and includes a chart outlining the variable characteristics of the sample IRIs. (JM)

Examines single-frame cartoons appearing in three well-known periodicals beginning in 1952 and analyzes the sex role humor in an attempt to produce social indicators. Compares sex role content in the humor media with sex role content within other media such as short stories and television. (MH)

Examines the official Soviet attitude toward the roles of the United States and Israel in the Middle East conflict, as depicted in caricatures published in 44 important Soviet newspapers. (GW)

Compares nine basic reporting texts with regard to such items as chapter length, presence or absence of a glossary, reading ease, human interest, and treatment of sexism in language. (GW)

The author examines the concept of "subject"--the property of unity, the relationship of parts (sub-subjects) to whole, and to each other, the dimensions of appropriateness and interrelatedness--in an attempt to determine of what subjects consist. (MJB)

Surveys trends in feature stories appearing in high school newspapers during the past decade; shows that major trends include greater use of critical reviews, more adult-oriented stories, better coverage of classroom activities, and greater concern about health and community problems. (Author/GW)

Fiction in nine women's periodicals was surveyed. The authors concluded that stories in these magazines should attempt a more realistic picture of old age, to help the readers learn the actualities of coping with problems specific to old age. (Author)

Presents a checklist for teachers to use in analyzing educational materials for sex stereotypes and related language usage. (JM)

Content analysis of editorials in 16 large-city newspapers reveals a pattern of support for free expression. (KS)

Presents a detailed study of two newspaper reports published on the same day and describing the same event. The study reveals (1) different attitudes concerning the need for objectivity in news reporting and (2) the complex and covert nature of the textual features through which bias is communicated. (SED)