A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

The visual image is so information-rich that describing its content fully can be very problematic. Trying to codify or analyze the content in any systematic way often proves even more difficult. Nevertheless, reducing certain aspects of visual data to a set of numbers can be useful because it exposes characteristics of the message that might be…

A new approach to the study of text building behavior is possible through the application of Scanator. This paper consists of a demonstration of some of its fundamental functions. These are suitable in a study of text building. The basic concepts, expressed through an analysis of a small part of an interview text, derive from a thermodynamic…

As a preamble to the development of a storytelling aesthetic, a study analyzed written reports of recent storytelling events to investigate the claim that little theoretical and critical language regarding storytelling is currently in use. Ninety-six reviews of storytelling performances by 11 different storytellers were examined. Sixty were…

This document argues for the utility of mapping knowledge perspectives as a kind of cognitive art, or play of figuration to help orient educators to knowledge communities and their cultural codes, and to reinscribe modernist vocabularies into post-modern ways of seeing and representing educational change knowledge. A perspectivist approach is used…

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…

A study investigated the extent to which forensic judges used educational comments when writing ballots. A total of 140 informative speaking ballots were collected from tournaments in Mississippi, Colorado, and Arkansas. After the ballot comments were sorted into five categories (basic comments, educational comments, descriptive comments, personal…

This content analysis examined 84 articles, published between 1950 and 1990, in order to discover and describe the conceptual trends in environmental social thought and to achieve three goals: (1) to write a brief history of ecological beliefs and to clarify the distinction between the ecocentric and anthropocentric perspectives; (2) to compare…

This study explored the themes in children's fiction with the subject of an alcoholic parent and evaluated the treatment of the subject in novels from the 1960s and the 1980s. It was hypothesized that, compared to writings from the 1960s, writings from the 1980s would more often contain references to the disease concept of alcoholism, would more…

This thesis presents the history of "Southern Magazine," the only widely circulated general interest magazine in the South, published from 1986-1989, after which, experiencing money problems, the magazine was bought out by a competitor and ceased publication. The seven chapters of the thesis are as follows: (1) Introduction; (2) Climate…

A study examined public relations education textbooks used in undergraduate courses to determine the extent to which fund raising is covered and the context in which fund raising is discussed. Eight undergraduate public relations textbooks were chosen for content analysis from over 40 texts identified by chairmen of public relations sequences at…

Civil rights issues of disabled people are gradually gaining attention from the news media. Deaf persons made that clear in 1988 during the "Deaf President Now" movement at Gallaudet University. A study looked at "Washington Post" and "New York Times" coverage of deaf persons from 1986 to 1990 to quantify the coverage…

As the literature of women's studies has grown, so has the number of journals that might be characterized as women's studies journals. Today between 100 and 200 English language women's studies journals are available. Access to many of them is limited because they are not indexed at all or inadequately indexed. Thus researchers and other readers…

A study investigated the religious and spiritual values in selected children's books. A second study investigated children's comprehension of the values messages. Thirty realistic fiction books which won, or were honor books for, the John Newbery Medals for 1974-1988 were selected. A modified version of the Values Category Scale was developed and…

This report summarizes the mathematical and pedagogical content of the Square One TV library (155 programs) after three seasons of production, relating that content to the three goals of the television series. It also provides a rundown of the shows, with a complete specification of each segment's show number, content, description, format, length,…