Analyzes the rhetorical practices and the theoretical writings of Dionysius of Halicarnassus. Concludes that he regarded orations as practical instruments and that the judgment that he was disinterested in persuasion is untenable. (JMF)

Analyzes 13 daytime serial dramas broadcast during 1977 for the occurrence and distribution of health-related conditions and resultant deaths, according to age and sex. (JMF)

Analyzes newspaper readers' evaluations of specific categories of newspaper content, including four advertising categories. Shows that reader demand for advertising was lower than for news, although most readers desired the same amount or more advertising in their newspaper. (RL)

An assessment of how Mahatma Gandhi and Mao Tse-tung were able to succeed as mass communicators without the use of modern means of communication. (PD)

Examines the themes of the war front news reported in certain South Korean and United States newspapers during the first 16 days of the Korean War; attempts to determine significant differences in the themes of war front news between the Korean and United States papers. (Author/GT)

Argues that the two most common interpretations of the Meadian "I" in George Herbert Mead's theory of social self have failed to place the concept within the context of Mead's philosophy of social behaviorism. Stresses also that Mead's theory of social behaviorist interpretation is applicable to sociological inquiry when it is properly…

An analysis of issue-oriented and event-oriented social issues stories in eight major daily newspapers revealed that 61.3 percent of all sentences analyzed were not attributed to a source. (GT)

Results of a survey of staff of a short-term residential facility serving mentally retarded clients indicate that recommendations and social competency information are perceived to be the most important sections of psychological reports while projective test personality interpretation and IQ test results are considered to have the least value.…

Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)

Explores the comparative possibilities of the content analytic method in personality assessment and demonstrates the potential utility of this technique in the development and purification of social psychological theory as it relates to the black experience in contemporary America. (Author/AM)

Assesses the impact of critical extemporaneous commentary following the major television presentation of "The Selling of the Pentagon" and concludes that immediate analysis tends to diminish program effectiveness and reflect negatively on the person responsible for the analysis. (MH)

Finds that "PM Magazine" emphasized and promoted a dominant personal success value system revolving around recognition, achievement, financial success, excitement, and physical attributes. Argues that this value system existed because it appealed to a particular demographic, making the program highly marketable to national advertisers,…

Looks at some recent regulations in Germany and the United States which have limited information exchange over computer networks. Details the real political application via the Internet of a specific example in the Netherlands. (RS)

Uses content analysis to examine the changes in trends in the aftermath of deviant acts by individual members of the clergy, given that such acts are "triggering events" for further negative stories. Finds strong media agenda-setting effects of the negative triggering events on subsequent coverage of the clergy in general. (SR)