Tackles two questions: (1) how many publishers have issued guidelines to eliminate sex role stereotyping in publications or use guidelines made by others? and (2) how comprehensive are the guidelines? (Author/AM)

Extends the theoretical concept of agenda setting to include awareness of general issues, awareness of proposed solutions, and specific knowledge about the proposals. Examines whether or not agenda setting is operative at these levels and compares findings with previous agenda setting studies. (MH)

Reports on a study of the scope of professional travel copy provided by 135 United States newspapers; points to a continuing demand for trained travel writers. (GW)

Eight representative 7th and 8th grade social studies textbooks prescribed by the Saskatchewan Department of Education were subjected to content analysis to determine their value orientations. Results indicated that the values of wealth and power received greater quantitative treatment than the values of affection, skill, rectitude, and…

In an effort to determine whether American Indian stereotypic phrases (identified by Harris) were being employed in California adopted U.S. history textbooks (grade 8), a total of 5 texts were examined longitudinally. Examination of more than 1,900 statements indicated portrayal of Indians had not changed significantly between 1956-76. (JC)

This descriptive study examined the nature of stories involving a moral conflict written by seventh, ninth, and twelfth graders. (Author/JMB)

Presents a four-step teaching procedure for helping students learn to identify main ideas, one of the skills they will need in order to succeed with materials at higher grade levels. (JM)

Students were required to locate atrocious prose examples in their textbooks and rewrite the passages. (HOD)

Analyzes instructional materials according to five criteria: readability, concept load, background information, organization, and format and style. (MB)

Suggests guidelines which will help school students develop good newspaper reading habits, in order to become more responsible citizens. (MB)

Reports on the findings of a content analysis of 896 nationally televised advertisements which showed that strictly defined, comparative advertisements are a relatively small percentage of total national television advertisements and that certain product types (drugs, household, and foods) are more likely to utilize comparisons. (MB)

Answers pertinent questions about the use of corporate communication policies, based on evaluation of written policies and in-depth interviews with corporate representatives. (JC)

Examines the past editorial policies of "College English," the types of articles that were commonly accepted for publication in its history, and the changes in that policy. Offers current statistics concerning the frequency of acceptance for various types of articles. (JC)

Examines coverage of the 1984 national election in the local newscasts of a CBS affiliate owned by the New York Times Company. Reports a bias in both time of coverage and direction of favorability toward the Reagan-Bush campaign. (MM)

This description of the activities of the Office of Scientific Information in the 1950s and 1960s covers the development of techniques in the content analysis of information, methods for processing index entries, and information retrieval devices. (CLB)