Since the mid-2000s Russian authorities banned lesbian, gay, bisexual and transgender (LGBT) education propaganda domestically. However since at least 2014 Russia promoted both pro-LGBT and anti-LGBT education propaganda memes internationally, with a strong focus on LGBT youth. This article aims to explore Russia's double-use of LGBT education…

Australia's private tutoring market is expanding in a context where parents' trust in school personnel as educational experts is vulnerable. Simultaneously, a parentocratic logic is nudging parents to infuse the resources at their disposal into their pedagogic work in order to achieve the educational outcomes that they wish for their children.…

This study analyses the use of English in the linguistic landscape (LL) of Azogues, Ecuador. A representative sample of fixed signs in the economic centre of the city was photographed by the author in the summer of 2017, consisting of 171 photographed signs. This study analyses what linguistic features are used and how other semiotic resources…

Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…

In the highly dynamic, competitive and uncertain environment of tertiary education, universities nowadays have to intensify marketing communication to address potential applicants. This study seeks to explore the advertising scheduling of university advertisements in selected media, to analyse the differences in the advertising strategies of…

Understanding how two characteristics--flavors and modified risk messages--affect perceptions and subjective effects of electronic cigarettes (e-cigarettes) can inform tobacco control efforts. In two within-subjects studies (N = 17 and N = 19), the effects of e-cigarette flavors (tobacco vs. menthol and unflavored vs. cherry) and hypothetical…

This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.

This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.

The increase in online audience and the development of Big Data in organizations modify the media planning activity and, consequently, the profile of the planner. Following the digital expansion, more information has become available to perform this task, but also, more complexity is observed in the work processes and in their agents' structures.…

This article presents results from a case study which investigated how Norwegian English foreign language (EFL) learners, roughly aged 16-17, take action through redesigning a multimodal advertisement. Data was collected from a redesign task at the end of a 16-week intervention, in which three classes were introduced to critical visual literacy…

Purpose: This paper aims to offer practical guidance on teaching about digital extremism -- defined here as the intersection of digital disinformation campaigns with political extremism -- by highlighting four pedagogical challenges: the danger of unintentionally "redpilling" students; the slippery slope to false equivalency and…

Academic careers are complex, diverse, and increasingly competitive. Building on previous research on selection criteria for admission to early research careers, this research expands the analytical focus to examine attributes requested in job ads at each stage of an academic career. Our data, extracted from a European job platform, draws on over…

The Maybachufer Market is an urban street market in Berlin-Neukölln that constitutes a highly diverse urban context by bringing together people of different social, cultural, and linguistic backgrounds. Through linguistic ethnography, this paper explores the negotiation of various resources in everyday communicative practices and activities of…

The recent upsurge of supplementary education has brought something attention-grabbing to the mediascape in China -- educational ethos, inclusive of pedagogies and teaching ideals, is being widely marketed and increasingly used as a benchmark of 'quality' in education. This study explores the ways in which educational ethos in China is advertised…

With attendance rates at library workshops and events in decline, the authors looked to data from practice to help the field move forward. Using survey responses from providers of 161 library workshops across Canada and the United States, the authors examined 10 key variables that are widely believed to impact attendance rates (topic, month, time,…