Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

Mounted by the Strong Museum in Rochester, New York, in 1993, and traveling nationally thereafter, the exhibit Memory and Mourning provided historical and contemporary perspectives to help museum guests explore their own reactions to loss and grief. In the process the exhibit's development team encountered a range of philosophical, historical,…

The independent Democracy Commission was established in June 2003 as a result of two think-tanks, Action for Social Change (TASC) in Dublin and Democratic Dialogue in Belfast. It was set up to consider the capacity of Irish Democracy to be inclusive, participatory and egalitarian in the twenty first century. Seeking to engage with a broad cross…

This paper examines the ways in which the choreography of "Moulin Rouge!" offers a range of gazes to the audience through the perspectives of both the characters and the camera itself. Various gendered and imperial/colonial power relationships that occur within the narrative are heightened in the choreography by referring to discourses inscribed…

This dissertation examines the academic and social goals that three second-grade English language learners in a U.S. urban school bring to their blog-mediated academic writing practices, and the interrelated nature of those goals. This study aims to bridge the dichotomy between approaches to studying computer-mediated language and literacy…

The use of clickers (also referred to as Audience Paced Feedback, Classroom Communication Systems, Personal Response Systems, Electronic Voting Systems, Student Response Systems, Audience Response Systems, voting-machines, and zappers) has grown in college chemistry classrooms within the last decade. This review summarizes the pedagogic…

This study investigated what kind of supportive information can be effective in improving the situation where there were severe motivational challenges. Motivational and volitional email messages (MVEM) were constructed based on an integrated model of four theories and methods, which are Keller's ARCS model, Kuhl's action control theory,…

The article discusses a community-based theatre project facilitated with a group of Jewish Ethiopian youth in a boarding school in Israel. The intention is to investigate how far a specific group of black immigrants are able to use theatre for their own needs in such a location. It begins with the presentation of the Jewish Ethiopians as a…

The purpose of a mass media study was to (l) identify mass media types (patterns of exposure to mass media content) among seventh graders, high school juniors, and adults in a given geographic area; (2) show similarities and differences in the mass media types isolated for these three age groups; (3) pinpoint demographic variables most strongly…

A study by James E. Grunig and his students at the University of Maryland tested a refined version of Grunig's situational theory of communication behavior (1968) by surveying the attitudes of the public regarding Acquired Immune Deficiency Syndrome (AIDS). In preparation for the study, 20 years of research conducted by Grunig and his students was…

Discusses two audiences for whom classical teaching and training courses are intended. Provides an analysis of these audiences with regard to the use and relevance of Computer Assisted Education (CAE). (TW)

The goals of our study were to determine the predictive value and usability of an audience response system (ARS) as a knowledge assessment tool in an undergraduate medical curriculum. Over a three year period (2006-2008), data were collected from first year didactic blocks in Genetics/Histology and Anatomy/Radiology (n = 42-50 per class). During…

This study explored the impact of "Technology Enabled Active Learning" (TEAL) on students learning general physics, focusing on differences between genders and among various achievement levels. A quasi-experimental investigation was conducted on two semesters of courses offered in 2008. Data sources consisted of pre-tests, post-tests,…

Comprehensive, easy to use, and overflowing with fresh ideas, "Preschool Favorites" has everything needed to create storytimes: just add the kids! Each of the 35 fun themes includes a wealth of book suggestions, fingerplays (the "glue" that holds storytime together!), short poems, flannelboard stories (complete with patterns), music suggestions…

This paper proposes that Interactive Technology can help professors enhance communication in the classroom so there is increased attention, interest, preparation, and retention of class materials by the students. Interactive Technology (also called audience response systems) involves students using individual response pads (clickers) to respond to…