Recommends teaching speech students how to plan for, recognize, evaluate, and utilize the listener's response to a persuasive discourse. (SW)

You've come across a good film--the content is just about perfect and the timing couldn't be better. Here's how you can show it for maximum student retention. (Editor)

"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

Concludes that audiences tend to evaluate a radio newscast more positively and to perceive it as more immediate when it contains words that suggest timeliness. (FL)

The object of empirical musical sociology is to study the social interaction and interdependence of musicians or composers, their music, and the public. Trends in historical and contemporary musical sociology and the constituents of the musical process are examined. (AM)

Concludes that the advent of an independent television station had little apparent effect on the programing of three network stations in the same market. (FL)

Examines the extent to which violence contributes to the size of the audience for a television program. (FL)

Concludes that viewing religious programing on television is positively correlated to the need to know oneself better and negatively correlated to the need for entertainment. (FL)

Populations where free access is denied pose special problems to the survey researcher. In attempting to make general estimates of the size of the composition of the audience in the USSR to Western radio broadcasts, a simulation technique (Mostellerization) has been developed which provides estimates of underlying data from aggregate results. (PD)

Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)

Presents and discusses research on the intellectual processes that writers engage in to attain what is commonly called "audience awareness." (RL)

Examines the use of entertainment features in children's educational television through a systematic content analysis of sample programs. Assesses the quantity of use of humorous and attention-getting material, examines distinguishing characteristics of the entertainment-oriented messages, and highlights several patterns of use for these…

Presents a rhetorical perspective for examining Shakespearean dramatic texts and an instructional framework for translating that perspective into the teaching of solo performance of Shakespearean dramatic literature. Describes techniques for implementing classroom performance that will develop and demonstrate student understanding of the text.…