A study investigated the influence of television program type and scheduling characteristics on patterns of program choice. The problem to be explored was the relative contribution of program content to patterns of audience flow. Soap operas were scheduled on competing channels with the assumption that audience duplication between pairs of these…

Intended for trainers or workshop planners, the guide provides information and suggestions for planning and conducting an effective workshop. Although an awareness workshop on serving disabled campers is used to illustrate the material, the procedures apply to all types of workshops, ranging from awareness workshops to managerials. The guide will…

A summary of uses of films with children. (CH)

A test of the effects of a variation in the order of presentation of oral statements. (CH)

Three purposes are listed for this paper: (1) to share the results of a national survey of vocational education exemplary projects; (2) to emphasize the importance of a project director's communication with five clientele audiences; and (3) to suggest specific actions likely to result in institutionalization of a demonstration project. A brief…

Acting Style refers to the individual characteristics of appearance, voice, movement, and temperament that distinguish one actor from another. Based on the theory that the black actor tends to approach a role presentation on a visceral level of communication, in contrast to the white actor's intellectual approach, this study identified those…

This paper reports the successive steps in the development of an adjective rating scale for measuring audience responses to short previews of coming films. Seven filtering steps were used to reduce an original list of 600 adjectives and adjectival phrases into a final rating scale with 101 words. From factor analyses of the responses of college…

A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system (G-PG-R-X) affects movie attendance. The study also tested the validity of two behavioral theories: (1) reactance theory, which predicts that when a behavioral freedom is restricted or eliminated an individual is motivated to restore…

Defining audience feedback systems as technical configurations that allow viewers in their own homes to respond electronically to television programing via telecommunications networks, this report examines research into the use of audience feedback systems as a means of reducing the cost and labor of eliciting viewer opinions and attitudes to a…

A study investigated the dimensions of gratifications sought (GS) and gratifications obtained (GO) from two competing network television programs--ABC's "Good Morning America" and NBC's "Today"--in terms of (1) the differences between the dimensional structure of GS and GO for the viewers of each separate program and (2) the…

A study tested the utility of the viewing intention application of the transfer discrepancy model--a model attempting not only to identify the key program attributes that alter beliefs, but also to identify those that transfer this belief change into changes in viewer behavior. To promote cross-population examination, the study focused on network…

The quarter annual reports about "Sesame Street" from the Children's Television Workshop (CTW) from 1969 through 1975 were analyzed for evidence that criticism in the periodical literature had influenced the programming and decision making policies of CTW during that time, as well as the audiences involved. Significant evidence that…

In the period from 1950 to the present, there has been a progressive realization of the rhetorical character of scientific and technical discourse, rendering such discourse subject to formal rhetorical study. Audience is now seen as a formative influence on discourse. Technical writing must be tailored to audiences, not simply in terms of…

An investigation of the functions performed by talk radio programs involved in-depth interviews with 184 call-in listeners to one such program over a seven-day period. During the interviews, the callers listened to tape recordings of their conversations with the program host to help them focus on the motivation that prompted their calls, the…

Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…