Publication Date
| In 2026 | 0 |
| Since 2025 | 34 |
| Since 2022 (last 5 years) | 216 |
| Since 2017 (last 10 years) | 600 |
| Since 2007 (last 20 years) | 1233 |
Descriptor
| Advertising | 3954 |
| Higher Education | 865 |
| Marketing | 701 |
| Foreign Countries | 679 |
| Mass Media | 489 |
| Teaching Methods | 384 |
| Secondary Education | 356 |
| Media Research | 338 |
| Public Relations | 323 |
| Publicize | 300 |
| Mass Media Effects | 297 |
| More ▼ | |
Source
Author
| Molnar, Alex | 18 |
| Marra, James L. | 12 |
| Rassen, Rachel L. | 12 |
| Reid, Leonard N. | 12 |
| Shapiro, Norma | 12 |
| Kendrick, Alice | 9 |
| Moore, Roy L. | 9 |
| Rank, Hugh | 9 |
| Surlin, Stuart H. | 9 |
| Vanden Bergh, Bruce G. | 9 |
| Bowers, Thomas A. | 8 |
| More ▼ | |
Publication Type
Education Level
Audience
| Practitioners | 319 |
| Teachers | 221 |
| Administrators | 55 |
| Students | 49 |
| Policymakers | 24 |
| Researchers | 19 |
| Parents | 12 |
| Community | 11 |
| Media Staff | 9 |
| Support Staff | 2 |
| Counselors | 1 |
| More ▼ | |
Location
| Australia | 91 |
| United States | 56 |
| Canada | 53 |
| United Kingdom | 53 |
| China | 33 |
| India | 31 |
| California | 27 |
| Japan | 25 |
| South Korea | 23 |
| North Carolina | 22 |
| Germany | 21 |
| More ▼ | |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
| Does not meet standards | 1 |
Cataldo, Paul F. – 1989
Enterprise Skills Development Project for Youth (ESDPY), renamed Project EDGE (Encouraging the Development and Growth of Entrepreneurship), is described in this report. Project EDGE is a training program that assists youth in acquiring the entrepreneurial and life skills necessary to become successful employees/employers in the information age.…
Descriptors: Advertising, Business Administration Education, Competency Based Education, Credit (Finance)
Ashmore, M. Catherine; Pritz, Sandra G. – 1983
This individualized, competency-based unit on promoting business, the 13th of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other materials at this…
Descriptors: Adult Education, Advertising, Behavioral Objectives, Business Administration
de Ramirez, Lori Langer – Learning Languages, 2006
In the author's experience, Colombia is among the most misunderstood Spanish-speaking countries. Most of the news about Columbia involves drug trafficking or guerilla warfare, due to the many social and political problems that face the country. It is rare that the public is informed about the culture and people of this beautiful South American…
Descriptors: Spanish, Travel, Second Language Learning, Language Tests
Lawson, V. K.; And Others – 1984
This handbook guides the tutor of adult literacy students in the use of newspapers to teach either basic reading or conversational English skills. The first part of the handbook, an outline of the general teaching approach, gives facts about newspapers and suggestions for preparing lessons using newspapers to teach reading and critical thinking…
Descriptors: Adult Literacy, Advertising, Athletics, Cartoons
American Inst. of Small Business, Minneapolis, MN. – 1988
This study guide is intended for use with the separately available entrepreneurship education text "How To Set Up Your Own Business." The guide includes student exercises that have been designed to accompany chapters dealing with the following topics: determining whether or not to set up a small business, doing market research, forecasting sales,…
Descriptors: Accounting, Advertising, Bookkeeping, Business Administration
American Inst. of Small Business, Minneapolis, MN. – 1988
This study guide, which includes the answers to student exercises included in it, is intended for use with the separately available entrepreneurship education text "How To Set Up Your Own Business." The guide includes student exercises and answers that have been designed to accompany chapters dealing with the following topics: deciding whether or…
Descriptors: Accounting, Advertising, Bookkeeping, Business Administration
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
Nashville - Davidson County Metropolitan Public Schools, TN. – 1984
This scope and sequence guide, developed for a commercial art vocational education program, represents an initial step in the development of a systemwide articulated curriculum sequence for all vocational programs within the Metropolitan Nashville Public School System. It was developed as a result of needs expressed by teachers, parents, and the…
Descriptors: Advertising, Articulation (Education), Behavioral Objectives, Commercial Art
Howe, Richard D.; Reighard, Patton – 1987
Average salary increases for 2,918 faculty in the field of communications are reported for 1983-1984 and 1986-1987, as part of the College and University Personnel Association's annual faculty salary studies. Included are comparative data for 120,580 faculty at 167 public colleges and 235 private colleges, representing 44 academic disciplines. In…
Descriptors: Academic Rank (Professional), Advertising, Broadcast Television, College Faculty
PDF pending restorationVoght, Geoffrey M., Ed. – 1984
Part VII of the proceedings contains five presentations. They are: "German for the Professions: Specialized German for Engineering and the Sciences" (Hannelore Lehr); "German for Business and Economics: A Three-Level Program at Georgetown University" (Barbara Z. Harding); "German for Business and Economics: Criteria for Selection of Specialized…
Descriptors: Advertising, Business Administration Education, College Second Language Programs, Course Descriptions
Howard, Estelle; And Others – 1977
One of a series of secondary level teaching units presenting case studies with pro and con analysis of particular legal problems, the document presents a student's lesson plan, a teacher's lesson plan, and a lawyer's lesson plan on unconscionable clauses in sales contracts. The unit acquaints students with the operation of sales contracts and…
Descriptors: Advertising, Case Studies, Conflict Resolution, Consumer Education
Allen, Rodney F., Ed.; Landry, Russell H., Ed. – 1982
Intended for students in grades 4-7, the lessons in this guide focus on consumer law-related education. Major objectives are for students to gain an understanding of (1) the laws and legal practices in a democratic society; (2) the concepts of authority, order, property, and justice in the operation of institutions; and (3) the processes and…
Descriptors: Advertising, Consumer Education, Consumer Protection, Contracts
Spann, Sylvia, Ed.; Culp, Mary Beth, Ed. – 1980
The seven units in this second supplement to "Thematic Units" focus on communication skills, offering English teachers contemporary plans for teaching writing, listening, persuasion, and reasoning. The units were selected for their humanistic approaches to student language learning, combining English instruction with topics in the humanities. Each…
Descriptors: Advertising, Communication Skills, Curriculum Development, English Instruction
Oklahoma State Univ., Stillwater. – 1980
This supplement is designed to provide motivational ideas for teaching the competencies in the curriculum guide, D.E. II--Course of Study (see note). Effort is made to provide ideas for teaching specific objectives for which there was not already a method recommended. Many of the suggested activities are ready to duplicate, trace, or implement…
Descriptors: Advertising, Behavioral Objectives, Bulletin Boards, Case Studies
Wiley, Liz – 1979
This document provides teaching guidelines, objectives, and student activities for a three-part television advertising unit intended for use in a fourth grade consumer economics program. Major objectives of the unit are to help students look critically at television commercials. Each part of the unit requires from four to six hours of classroom…
Descriptors: Advertising, Consumer Education, Economics Education, Elementary Education

Peer reviewed
