The Miscellaneous Divisions of the proceedings contains the following 18 papers: "The Detroit Newspapers' Coverage of the Roman Catholic Archdiocese of Detroit Before and During the Newspaper Strike" (Geri Alumit Zeldes); "Uncivil Religion and Uncivil Science: A Case Study in News Framing and the Sociology of Knowledge" (Rick…

Presents a lesson plan designed to increase students' participation in the electoral process and help them to create their own political opinions. Students examine political advertisements, candidate debates, and political cartoons. Includes tips on "How to get the most out of a debate" and suggested further activities. (MJP)

This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human…

This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…

This packet of technology learning activity (TLA) materials on entrepreneurship for students in grades 6-10 consists of a technology education overview, information on use, and instructor's and student's sections. The overview discusses the technology education program and materials. Components of the instructor's and student's sections are…

This module on promoting leisure is intended to give an understanding of the methods that can be used to market leisure products and services and how to plan the marketing of leisure. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved…

This brochure describes the philosophy and scope of a secondary-level course in floriculture and horticulture. Addressed in the individual units of the course are the following topics: the Future Farmers of America, floriculture, merchandising and selling, retail flower shop management, advertising, inventory, indentification of common floral…

The following education-related papers are among the 91 papers included in these proceedings: (1) "Recent Trends in the Historiography of Consumption" (Pope); (2) "Thinking Critically in the Teaching of Consumer Issues" (Copa, Schuler); (3) "Recent Research in Consumer Education Utilizing Innovative Methodologies" (Hall); (4) "Justice and Consumer…

Predicated on the belief that communications students are capable of understanding communications law and the processes that created it, this book examines U.S. Supreme Court opinions on the First Amendment. The book addresses the following topics: 1) the American legal system and freedom of expression (in introductory chapters); 2) defamation; 3)…

Designed to help students obtain job skills and abilities that will help them on the job, this guide presents three weeks of lesson plans enabling students to perform each step in acquiring and holding a job in a simulated business. Following suggestions for obtaining products requiring no capital outlay, a brief description of the five…

This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of business marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified and…

The career exploration program for grades 9 through 10, as part of a comprehensive K through 10 career development program, attempts to develop an awareness of and appreciation for work, extend knowledge of the variety of career opportunities, and provide experiences in career areas of individual interest. The document, a collection of materials…

Focusing on media literacy, this yearbook compiles information on recent and current trends in media effects, including research on children and media, declarations related to the area, and a selection of relevant organizations and Web sites. The report first delineates children's rights as stipulated in the U.N. Convention on the Rights of the…

This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…

The Miscellaneous, part III section of the proceedings contains the following 11 papers: "The Relationship between Health and Fitness Magazine Reading and Eating-Disordered Weight-Loss Methods among High School Girls" (Steven R. Thomsen, Michelle M. Weber, and Lora Beth Brown); "A Practical Exercise for Teaching Ethical Decision…