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Peer reviewedLivergood, Norman D. – Journal of Educational Technology Systems, 1991
Explores specification and design procedures, functions, and issues in the development of intelligent tutoring systems (ITSs). Topics discussed include learning objectives; the target audience; types of training materials; format; software and hardware specifications; and individual ITS modules, including administrative, user profile, database,…
Descriptors: Audience Analysis, Behavioral Objectives, Computer Assisted Instruction, Computer System Design
Peer reviewedBaxter, Leslie A.; Goldsmith, Daena – Western Journal of Speech Communication, 1990
Examines the natural language descriptions employed by American high school adolescents in talking about the kinds of communication events they experience in everyday life. Finds that adolescents describe communication events through use of setting, participant, speech act, and purpose marker terms. Differentiates nine basic clusters of…
Descriptors: Adolescents, Audience Awareness, Communication Research, Cultural Context
Everson, Barbara J. – Quarterly of the National Writing Project and the Center for the Study of Writing and Literacy, 1991
Describes the writing theories of Lev Vygotsky, and how they are borne out by modern research. Asserts the Vygotsky's ideas show why cooperative learning strategies such as peer response groups fit into the beginning stages of the composing process. Discusses Vygotsky's zone of proximal development. (PRA)
Descriptors: Audience Awareness, Cooperative Learning, Language Acquisition, Learning Processes
Peer reviewedLin, Carolyn A. – Journalism Quarterly, 1993
Explores video viewing and the emerging home entertainment culture, focusing on the attitudes of the audience toward the medium and how well the medium meets audience expectations. Finds these attitudes significant in predicting types of videocassette recording use. (SR)
Descriptors: Attitudes, Audience Analysis, Communication Research, Higher Education
Peer reviewedAsh, Gwynne Ellen – Journal of Adolescent & Adult Literacy, 2000
Responds to an article in a prior issue of this journal. Argues that "South Park" is a deconstruction of the reality of American constructions of media, fame, and pop culture, and that more adolescents than adults understand that "South Park" is about the adult world of media. Includes a response by the author of the earlier article. (SR)
Descriptors: Adolescents, Audience Response, Children, Elementary Secondary Education
Peer reviewedHeller, George N. – Philosophy of Music Education Review, 1998
Defines historical research in music education by specifically evaluating the history and usage of each of the four words: (1) music; (2) historical; (3) education; and (4) research. Finds that the good of historical research in music education is both intrinsic and extrinsic because it benefits the researchers and their audiences. (CMK)
Descriptors: Audiences, Definitions, Educational Research, Etymology
Peer reviewedDonohew, Lewis; Lorch, Elizabeth Pugzles; Palmgreen, Philip – Human Communication Research, 1998
Uses a theoretic model of attention to messages to guide a series of laboratory/field experiments involving mass media, classroom instruction, and health interventions. Draws on individual differences in need for novelty as a basis for identifying target audiences likely to engage in health-risk behaviors and as a guide for designing messages…
Descriptors: Audience Awareness, Behavior Change, Health Promotion, Mass Media
Peer reviewedClark, Thomas – Business Communication Quarterly, 1997
Describes guidelines used in a unit devoted to legal issues in a business communication class. Teaches students how to avoid legal liability in their writing by choosing words carefully, avoiding words with negative connotations, preferring language with positive or neutral connotations, drawing conclusions carefully, writing with precision, and…
Descriptors: Audience Awareness, Business Communication, Higher Education, Legal Problems
Peer reviewedCubbison, Laurie – Business Communication Quarterly, 1997
Presents of set of questions developed for use as heuristics when students decide whether and how to develop a Web page for a client. Notes that these questions help students design a communication strategy considering audience, purpose, and informational content before they design the Web site. (SR)
Descriptors: Audience Awareness, Business Communication, Higher Education, Screen Design (Computers)
Peer reviewedLeJeune, Susan G. – Teaching English in the Two-Year College, 1998
Describes a successful approach used by the author in "Composition and Literature" courses which teaches students to write in a relaxed manner about material unnatural to them (literary texts). Describes focusing on communicating to a generally ignorant reader who is knowledgeable about the work. Argues that papers became clearer as the semester…
Descriptors: Audience Awareness, Higher Education, Instructional Effectiveness, Writing Assignments
Peer reviewedJarratt, Susan C. – JAC: A Journal of Composition Theory, 1998
Analyzes the ways three postcolonial feminists open up the workings of representation such that participants are no longer disposed in the classical tradition but are rather "beside themselves." Analyzes changes in concepts of ethos and audience under the historical conditions of postcoloniality. Attends to the ways teachers and students…
Descriptors: Academic Discourse, Audience Awareness, Colonialism, Content Analysis
Peer reviewedKlein, Jeanne – Stage of the Art, 1997
Discusses the 1996 edition of Montreal's Coups de Theatre. Questions whether festival productions should be juried, what criteria should be used, and how to compare new creations against established productions. Describes various festival productions, a total of 19 productions from 6 countries. Discusses what these plays say to young people. (CR)
Descriptors: Audience Response, Creative Activities, Drama, Elementary Education
Peer reviewedYli-Jokipii, Hilkka M. – Technical Communication Quarterly, 1998
States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)
Descriptors: Advertising, Audience Awareness, Cultural Context, Foreign Countries
Peer reviewedDurack, Katherine T. – Technical Communication: Journal of the Society for Technical Communication, 1998
Examines audience-centered writing strategies in two early sewing machine manuals. Considers the difference between non-sexist and gender-neutral writing. Concludes that avoiding sexism in technical writing may sometimes be impossible. (PA)
Descriptors: Audience Awareness, Content Analysis, Guides, Sexism in Language
Peer reviewedVan Der Geest, Thea; Van Gemert, Lisette – Journal of Business and Technical Communication, 1997
Examines the process of review as a method of formative evaluation of texts. Bases the description on three empirical studies of professional writing practices including the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. (SG)
Descriptors: Audience Awareness, Business Communication, Formative Evaluation, Higher Education


