Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent…

Capitalizing on students' interest in a local newspaper story, a research and writing project is developed that resulted in ninth-grade students finding their voice and power through writing. Although not being able to see the impact of their writing on their audiences, the students felt the impact of being given the respected distinction of…

An English teacher has revived a concept from classical rhetoric and has shown how delivery is the key to authentic writing. The students are engaged in writing process, knowing that their letters and proposals will be read by real audiences, and are further encouraged by seeing the positive results of their well-presented ideas.

"Voices in the Park" (Browne, 1998) was one of nine picture books I used in a study that explored the nature of Grade 1 children's literary understanding by examining their verbal responses during storybook read-aloud sessions, and their subsequent written, visual arts, and dramatic responses. This article discusses the Grade 1 students' responses…

Researchers studying science communication often examine how texts addressed to different audiences contribute to the formation of knowledge on a given issue. This article examines how arguments on scientific issues travel from text to text by considering how certain figures of speech persist from version to version. It uses a specialized genre of…

The authors' experiments with long-distance arts collaboration in a multiform environment began in July 2002. They consider a multiform environment to be an interactive environment where different audiences experience a shared event from different and mutually exclusive frames of reference. The Dynamic Media Project team members had extensive…

This article describes the Subjective Screening of Stuttering (SSS): research edition that is designed to quantify the selected self-reports of people who stutter (PWS) prior to, during, and following their treatment. The three areas screened by the SSS are perceived stuttering severity, the level of internal or external locus of control, and…

Over the last two decades, the role of education in museums has shifted from being the purview of a specific set of individuals charged with creating programs and activities for school children and other visitors to being the central purpose of our institutions. This new paradigm distributes education responsibilities across the museum. Given this…

In this article, we examine the CBC/Radio-Canada series, "Canada: A People's History," for its use of empathy, specifically with regard to its portrayal of Aboriginal people. We call the empathy promoted in the series, emotive empathy, and compare it to the concept of historical empathy constructed by researchers in history education.…

Audio- or videotaping and one-way mirrors are often used in clinical supervision. Yet, the effects of audio- or videotaping on supervisees have yielded equivocal results. Some studies suggest that audio- or videotaping increases trainee anxiety and hinders performance, whereas other studies suggest negligible effects. The authors present 2 studies…

This article examines the nuances of conducting evaluation of and in nonformal education programs and settings. The author examines a set of universal evaluation issues--evaluator role, stakeholder involvement, program theory, capacity building, strategy selection, and evaluation use--as they occur and interact within nonformal education…

Recursion is a programming paradigm as well as a problem solving strategy thought to be very challenging to grasp for university students. This article outlines a pilot study, which expands the age range of students exposed to the concept of recursion in computer science through instruction in a series of interesting and engaging activities. In…

The purpose of this study was to examine individual differences in attitudes toward Audience Response Systems (ARSs) in secondary school classrooms. Specifically, the impact of gender, grade, subject area, computer comfort level, participation level, and type of use were examined in 659 students. Males had significantly more positive attitudes…

This study was an empirical investigation of active student responding (ASR) utilizing a student response system (SRS) vs. single student questioning (SSQ) and no student responding in a graduate level special education class of 23 participants. During the SRS condition, every participant responded to questions using remotes/clickers. During the…

Using a critical race theory (CRT) framework, this article compares the playwriting methods of the Chicano--Latino theater trio, Culture Clash, to a counterstorytelling methodology. The author uncovers the tenets of a critical race theater in the trio's site-specific ethnographic play, "Radio Mambo: Culture Clash Invades Miami". He…