With $1M, faculty support, and their reputation at risk, Eastern Kentucky University (EKU) sought a distance learning partner to assess the MS in Loss Prevention & Safety opportunity, and then market the program to qualified students ready to learn. This compelling case study demonstrates how marketplace demand and competitive advantage can…

There is a growing commitment within science centres and museums to deploy computer-based exhibits to enhance participation and engage visitors with socio-scientific issues. As yet, however, we have little understanding of the interaction and communication that arises with and around these forms of exhibits, and the extent to which they do indeed…

In the accounting communication class, which includes both writing and making presentations, the article-based memo has always been the first assignment, in which students learn business formats and writing style, use of headings, audience analysis, and adapting material for different audiences. As part of a large project to revise the accounting…

Educators, practitioners, and policy makers have long debated the impact of the results of evaluation studies on educational practice. If evaluation is to influence practice, the communication gap between researchers and decision makers must be reduced or eliminated. In order to close this gap, evaluators must become educators, working with a…

This article, using data from a year-long study of writing processes in an institutional context, looks at the demands made on writers in workplace environments as they make requests of their colleagues. Building on Brown and Levinson's politeness theory, the study takes a view of context as being a key factor in framing requests, in addition…

Public radio can survive cutbacks in federal subsidies, but only if these funds are reduced no more rapidly than public radio can replace them with newly-generated audience-sensitive revenues (listener support and underwriting). A model developed in this analysis suggests a three-to-five year "glide path" to zero federal support. Public…

Since written reports are completed on most calls to which emergency medical technicians (EMTs) respond, report writing is an important part of their professional lives. Discourse analysis focused on how EMTs establish professional authority using specific rhetorical strategies when completing "run reports." One way of understanding the…

Acknowledging that the fear of public speaking is widespread, this book guides the reader/communicator through 10 steps of writing and presenting a speech. The book is based on the idea that solid preparation and following a few basic rules makes public speaking easier and the finished product more dynamic. The book is divided into the following…

Forensic program alumni returning for reunions or speech tournaments sometimes find difficulty in keeping pace with changing forensics practices and procedures. Elements influencing the evolutionary process in forensics include: a growing number of debate philosophy formats, bringing diversity in competitive options; expansion of standard…

This collection of papers is part of a growing scholarly literature dealing with puppetry and other forms of expressive culture which involve people looking at and reframing themselves and their social lives. The collection is intended to contribute to an understanding of the significance of puppetry as a form of popular culture and an…

This guide aims to help parents choose stimulating, educational, and fun videos for their children from the more than 7,000 currently available. The guide includes: 10 tips for evaluating and choosing videos; interviews with and advice from experts; annotated descriptions of more than 400 recommended videos; essential information such as suggested…

This paper addresses the difficulty involved in creating easily understood information. The act of communicating is not complete until the message has been both received and understood by the audience. Messages must always be comprehensible, otherwise they will have no effect. The readability, legibility, and reading value of a graphic message is…

The Stipulations Chart is a simple summary of some 90 tenets of communication theory, arranged in a way that allows students in basic communication courses to access those tenets which are relevant to a communication at hand. The 5-page chart organizes theoretical tenets in 2 columns; according to the communication "situation" and the…

Aimed at writers, speakers, students, and all who wish to communicate with clarity and strength, this book illuminates the principles of effective word use. It features dozens of helpful guidelines and memorable examples--from Tennessee Williams to Oprah Winfrey, from Demosthenes to Dr. Seuss--that illustrate the basics of choosing words and using…

In the mid-1980s, when early electronic newspapers failed to live up to their promise, industry analysts declared them dead as a mass medium. But just 10 years later, "E-papers" are once again receiving much media hype, although little academic research has been done on them. Academic literature, trade articles, online discussions, and…