In the past decade, contest persuasive speaking has become a product that student competitors produce and perform. A perversion of the contest formula has removed the element of persuasion from the formula. Competition rules suggest that a student's purposes in participating in forensics events should include inspiring, reinforcing, or changing…

Given a choice of one argument, most Cross Examination Debate Association (CEDA) competitors would choose the nuclear war scenario, which attempts to capitalize on apocalyptism. A three-stage methodology can be applied to apocalyptic appeals. First is an application of the concept of universal audience, composed of all reasonable and competent…

People involved in debate often encounter apocalyptic appeals but seldom look at how these arguments affect debate beyond their ability to influence winning. Debaters use nuclear war apocalyptism, for example, by capitalizing on the human desire to sustain its own story, by appealing to the universal drive for control and power inside all humans,…

A study analyzed the readability of seven central Florida newspapers (one of which is a college newspaper) and "USA Today.""Rightwriter," a grammar checker and readability computer program, was used to evaluate front page articles for each of the eight newspapers. The readability formulas invoked in the readability program…

A study examined college freshmen management students' views about the social implications for their writing in terms of themselves as writers, the way they view their audience and their audience's reaction to their writing, and about the actual text itself. Seven self-selected students in the management class were interviewed after each of three…

Information processing theories have been very useful in psychology. The application of information processing literature to communication, however, requires definitions of audiences and definitions of messages relevant to information-processing theories. In order to establish the relevant aspect of audiences, a multiple-stage model of audiences…

The ability to speak in various public speaking situations is imperative for success in school, business, and industry. Aspects which improve public speaking skills include preparation, organization, paying attention to the "nuts and bolts" of the speaking situation, identifying the topic, using invigorating language, watching other…

Intended for any consumer who wishes to be informed and on guard against the persuasive tactics of the media, this book presents a method for analyzing and understanding the basic pattern of persuasion in commercial advertisements. The first chapter explains why it is important and useful to develop this critical skill. The next five chapters…

Finds an inverse relationship between the amount of media exposure to campaign information and television audience ability to name the candidates. (RB)

Describes a method for teaching high school and college composition courses using the mass media as a source of instructional materials. (RB)

The most extensive use of dream imagery in popular culture occurs in the visual arts, and in the past five years it has become evident that music video (a semi-narrative hybrid of film and television) is the most dreamlike media product of all. The rampant depiction and implication of dreams and media fantasies in music video are often strongly…

This paper offers some guidelines, to be shared with students, that can help make the evaluation of creative responses and projects affirmative, honest, and heartfelt. What should teachers look for in a creative project? The project should move the audience in some deeply personal way, contain some element of surprise, and fulfill the spirit--if…

Prompted by the belief that the noncomparative responses used in earlier studies did not provide accurate and objective measures of cable television subscriber preferences, a study was conducted to investigate subscriber preferences for new program services using a paired-comparison technique. Approximately 400 subscribers in a midwestern city…

A deconstruction of music videos that makes visible their aesthetic rules or grammar is necessary before an overall theoretical understanding is possible. Content-analytic studies usually divide music videos into two groups: "performance" and "concept" videos. Concept videos, in turn, can be subdivided into two different kinds:…

Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…