Defends the theory of cultivation effects of television viewing on audiences against the criticism of Paul Hirsch. Contends that the data is broad-based and that the framework of mainstreaming and resonance shows systematic and consistent patterns within subgroups. (See CS 705 469 and CS 705 539.) (JMF)

Presents a study of the effects, on Australian children, of viewing American television programs. Concludes that the cultivation of beliefs about the world, at least in cases of violence and crime, does occur even when the messages are imported from another country. (PD)

Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…

Explores attitudes toward television violence and censorship using a consumer behavior model. Findings suggest that support for the anti-television-violence campaign is not universal and that excessive violence is only one of four distinct viewer complaints about television programs. (JMF)

Discusses the effective rhetoric of Dr. King's "Letter" in terms of his use of refutative logic to address two audiences simultaneously, using one to provide a focus through which the other could be addressed. The "Letter" is adapted to both audiences on structural, logical, and stylistic levels. (JMF)

Points to characteristics that differentiate the college press from commercial media, mentions trends in past research on college publications, and discusses three areas in which there is a need for further research: readership, reader preference, and content trends. (GT)

Calls for a more contextual understanding of film study, which would recognize that the discipline called "film studies" is above all a communicational system--an open system in continual and reciprocal communication with its environment or context. (JMF)

This paper reports an empirical test of the effect of cross-national television on viewers' attitudes and cognition. Findings indicate that cognitive effects were stronger than attitudinal effects, and cognitive and attitudinal effects toward the sending country were stronger than toward the receiving country. (Author/EB)

Discusses the dependence of Latin American press on American news agencies with the result that the Latin American press presents an American point of view. (JMF)

Presents a study concerned with relating the understanding of the functioning of mass media, particulary television and newspapers, to the formation of public opinion regarding economic issues. Concludes that frequent exposure to news develops a false impression that the public understands more than they really do. (JMF)

Reports on a study that examined the effect of intended audience and mode of discourse on the syntactic complexity of compositions written by sixth- and tenth-graders, and that attempted to determine whether there were increases in syntactic complexity from grade 6 to grade 10 for each audience and in each mode. (DD)

In the continuing saga of the perils of public television, the author, University of Georgia School of Journalism TV Coordinator, gives the viewer an inside look at the unwieldy structure of this non-commercial medium. Today's episode: Will high-quality programming survive? The players: 265 independent public TV stations, a decentralized public TV…

Explores reasons to create special events, change existing events, or discontinue events, in the pursuit of new audiences. Describes surveys of usership at Cleveland Metroparks to identify new audiences. Effective event design and implementation requires effective advertising, which is expensive, so a discussion of fund development, branding, and…

Reviews briefly accounting writing skill research, discusses the subject bias prevalent in that research, and relates this weakness to a potential bias toward grammar and syntax in curriculum development. Argues that the user of accounting information is an important but neglected party in the communication process, whose input should be…

Opines that depth of characterization is most important for a book to be considered a classic. Discusses "The Human Comedy" and "The Cat Ate My Gymsuit" and why they resonate with readers. Provides 10 questions for stimulating student response to these novels. (PA)