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Courtois, Martin P. – Online, 1996
Examines trends in World Wide Web searching; reviews new search services; and describes changes in major Web search services. Highlights include commercial sites, subject access, target audience, custom interfaces, concept searching, and results lists. (LRW)
Descriptors: Audience Analysis, Computer Interfaces, Computer Software Reviews, Indexing
Peer reviewed Peer reviewed
Bawarshi, Anis S. – JAC: A Journal of Composition Theory, 1997
Examines the dichotomy posited by David Bartholmae and Peter Elbow between institutional or contextual writing and personal writing; or more generally, between social constructivism and expressivism. Attempts to propose a means of mediation between the two positions that goes beyond previous attempts, particularly that of "externalism."…
Descriptors: Audience Awareness, Discourse Analysis, Discourse Modes, Personal Writing
Peer reviewed Peer reviewed
Berger, Karen A.; Wallingford, Harlan P. – Journal of Marketing for Higher Education, 1996
Outlines an approach to college and university marketing that focuses on identification of buyer readiness state and selection of appropriate communication goals. This approach uses a hierarchy of communication goals (awareness, knowledge, liking, preference, conviction, purchase) widely used in consumer advertising. Argues that little has been…
Descriptors: Advertising, Audience Awareness, College Administration, College Applicants
Peer reviewed Peer reviewed
Stempel, Guido H., III; Hargrove, Thomas – Journalism and Mass Communication Quarterly, 1996
Finds that 70.3% of a national sample of adults used local TV news as their primary source of news, followed by network TV news, newspapers, and radio news. Notes that use of talk radio, TV magazines, and grocery store tabloids was far less. (RS)
Descriptors: Adults, Audience Analysis, Higher Education, Mass Media Use
Peer reviewed Peer reviewed
Baylor, Amy L.; Kitsantas, Anastasia; Hu, Haihong – TechTrends, 2003
Discusses how to teach instructional planning in preservice teacher education and describes two methods to facilitate self-regulation: the Instructional Planning Self-Reflective Tool and the Constructivist Planning Self-Reflective Tool. Highlights include recommendations for use based on empirical research; objectives, including audience; roles of…
Descriptors: Audience Awareness, Constructivism (Learning), Higher Education, Instructional Development
Peer reviewed Peer reviewed
Bloom, Lynn Z. – Writing On the Edge, 2003
Addresses interrelated sets of ethical considerations: the ethical principles for representing students and student writing in the teacher's own publications of two types--in textbooks designed for student use, and in research publications and conference presentations designed for the author's peers. Lists 10 points to make clear to students whose…
Descriptors: Audience Awareness, Ethics, Guidelines, Higher Education
Peer reviewed Peer reviewed
Rustad, Robin A.; Small, Jacob E.; Jobes, David A.; Safer, Martin A.; Peterson, Rebecca J. – Suicide and Life-Threatening Behavior, 2003
Two experiments exposed college student volunteers to rock music with or without suicidal content. Music and videos with suicide content appeared to prime implicit cognitions related to suicide but did not affect variables associated with increased suicide risk. (Contains 60 references and 3 tables.) (Author/JBJ)
Descriptors: Audience Response, College Students, Higher Education, Mass Media Effects
York, Julie – Teaching Theatre, 1997
Discusses several educational outreach programs run by professional theater companies throughout the country, like those of Center Stage in Baltimore, the Berkeley Repertory Theatre, and the Oregon Shakespeare Festival. States that audience education is crucial--theaters need to prepare students and teachers for what they are going to see. Notes…
Descriptors: Audience Response, Cultural Enrichment, Elementary Secondary Education, Outreach Programs
Peer reviewed Peer reviewed
Reeder, Stephanie Owen – Orana, 1997
Examines the genre of Australian children's picture books. Highlights include picture books, picture story books, and illustrated books; historical treatment; reviewing picture books; age range; complementarity of text and pictures; narrative element; communication; audience; and the integrated whole. (LRW)
Descriptors: Audience Awareness, Book Reviews, Childrens Literature, Communication (Thought Transfer)
Peer reviewed Peer reviewed
Koski, Cheryl A. – Journal of Technical Writing and Communication, 1997
States that 25 years ago, James Carey and John Quirk questioned whether technology would revolutionize communication. Finds that while traveling the information superhighway, people experience "the rhetoric of the electronic sublime." Explores 50 award-winning health messages on the Web; suggests that the traditional concepts of source,…
Descriptors: Audience Awareness, Communication Research, Content Analysis, Information Sources
Peer reviewed Peer reviewed
Walters, T. N.; And Others – Public Relations Review, 1997
Finds differences between African Americans and Non Hispanic Whites in recall of verbal and visual themes of televised AIDS public service announcements (PSAs). Notes that differences anchored in a complex relationship among emotions, attitudes, and opinions about science and society. Suggests effective healthcare communication campaigns require…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Awareness, Cultural Influences, Racial Factors
Peer reviewed Peer reviewed
Detenber, Benjamin H.; Reeves, Byron – Journal of Communication, 1996
Argues that the human brain is not specialized to deal with 20th-century media. Measures effects of image size and motion on college students' emotional responses. Finds that image size positively affects the arousal and dominates dimensions of emotional responses, but has no significant effect on valance evaluations. Finds that still pictures…
Descriptors: Audience Response, College Students, Emotional Response, Higher Education
Renaud, Lissa Tyler – Teaching Theatre, 2003
Explains how the author's father taught her about theatre in their everyday life. Discusses artistic sensibilities such as the use of voice, body, mind, and values. Explains the following theatre specifics: pacing; language; telling the story; relaxation and humor; participation; the audience's job; inflation of titles; history; subtext; and…
Descriptors: Audience Awareness, Body Language, Drama, Humor
Peer reviewed Peer reviewed
Scott-Simmons, Diana; Barker, Jeanne; Cherry, Nan – Reading Teacher, 2003
Describes a storytelling unit that offers a unique opportunity for students to develop skills in telling and writing stories while enhancing their Internet research skills. Notes that these stories require writers to conduct research and use their imaginations to create a story plot and characters that hold the reader's and listener's interest.…
Descriptors: Audience Awareness, Characterization, Elementary Education, Internet
Peer reviewed Peer reviewed
Darling, Ann L.; Dannels, Deanna P. – Communication Education, 2003
Reports the results of practicing engineers' descriptions of the importance of oral communication. Suggests that engineering practice takes place in an intensely oral culture and while formal presentations are important to practicing engineers, daily work is characterized more by interpersonal and small group experiences. Notes that communication…
Descriptors: Audience Awareness, Communication Research, Communication Skills, Engineering
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