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Peer reviewedScheufele, Dietram A. – Journal of Communication, 1999
Systematizes the fragmented approaches to framing in political communication and integrates them into a comprehensive model. Classifies previous approaches to framing research along two dimensions: media frames versus audience frames; and the way frames are operationalized (independent variable or dependent variable). Identifies four key processes…
Descriptors: Audience Response, Communication (Thought Transfer), Communication Research, Mass Media
Peer reviewedBrockman, Elizabeth Blackburn – English Journal, 1999
Relates a student's experience writing a college application essay. Argues that switching topics should be redefined as global revision, a "pregnant pause" providing evidence of recursivity, and that adolescent writers who talk about their emerging texts are more likely to reconceptualize their written documents. (SR)
Descriptors: Audience Awareness, College Admission, English Instruction, Essays
Smith, Philip E., II – ADE Bulletin, 1998
Discusses mission statements from various English departments. Finds that the most successful mission statements move credibly and convincingly between three kinds of rhetoric, using the specialized rhetoric of disciplinary insiders, the rhetoric of academic inquiry that can function across disciplines, and the general public rhetoric that serves…
Descriptors: Audience Awareness, Educational Administration, English Departments, Higher Education
Peer reviewedMabrito, Mark – Business Communication Quarterly, 1999
Describes how and why the author requires at least one assignment in his business writing classes in which students write a document for the Web using an HTML editor and devoting time to audience/design considerations. (SR)
Descriptors: Audience Awareness, Business Communication, Computer Literacy, Higher Education
Peer reviewedMabrito, Mark – Business Communication Quarterly, 1999
Suggests ways to add the dimension of workplace reality to the teaching of business writing in the classroom, focusing on audience analysis, collaborative writing, and effective models of a variety of workplace documents. (SR)
Descriptors: Audience Analysis, Business Communication, Collaborative Writing, Education Work Relationship
Peer reviewedJackson, Jerlando F. L.; Nelson, Julie R.; Heggins, Willie J., III; Schuh, John H.; Baatz, Charles M. – College and University, 1999
A guide to faculty writing for publication recommends that authors know their audience, find an appropriate publisher, follow an appropriate style manual, use an appealing writing style, establish a writing routine, not make multiple submissions, follow the revise-and-resubmit response, understand the selection, editing, and publication processes,…
Descriptors: Audience Awareness, Copyrights, Faculty Publishing, Higher Education
Peer reviewedVeitch, Jonathan – Journal of Film and Video, 1997
Examines how Nathanael West's darkly critical text in his novel "Miss Lonelyhearts" was censored, through a series of demurrals and evasions, displacements and substitutions, even repression, to make it acceptable for the screen. Suggests that the resulting script illuminates the momentous cultural struggles underway in 1930s America--in…
Descriptors: Audience Awareness, Censorship, Cultural Context, Film Criticism
Peer reviewedKuhlemeier, Hans; van den Bergh, Huub – Assessing Writing, 1997
Examines relationships between writing instruction and functional composition performance of third-year secondary education Dutch students. Finds that, of 36 instructional characteristics, effective ones included instruction and exercises in writing functional texts, writing for a specific purpose, tailoring to a particular audience, global rating…
Descriptors: Audience Awareness, Foreign Countries, Instructional Effectiveness, Secondary Education
Peer reviewedChoi, Eun Young – Gifted Child Today Magazine, 1998
Discusses the reluctance of gifted students to present their work orally and describes a school program that taught the principles of presentation to 10 of the least confident students in a public-speaking class. The program improved the confidence and speaking ability of most of the students. (CR)
Descriptors: Audience Analysis, Communication Apprehension, Elementary Secondary Education, Gifted
Peer reviewedMcCrary, Donald – College Composition and Communication, 2001
Argues that womanist theology (which employs a socioreligious hermeneutic that examines and critiques racism, oppression, and classism) and the texts it gathers can serve as efficacious course content for other-literate students. Notes that womanist theology offers students a scholarly discipline that expresses inter- and intracultural rhetorical…
Descriptors: Audience Awareness, Family School Relationship, Feminism, Higher Education
Peer reviewedStevens, Betsy – Journal of Business and Technical Communication, 2000
Analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. Uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a…
Descriptors: Audience Awareness, Business Education, Contracts, Cultural Differences
Peer reviewedTewksbury, David; Jones, Jennifer; Peske, Matthew W.; Raymond, Ashlea; Vig, William – Journalism and Mass Communication Quarterly, 2000
Presents the results of a two-wave experiment designed to examine how journalistic news frames can facilitate the communication of advocacy frames (to undergraduate students) designed to influence audience perceptions of a political issue. Discusses the implications of these results for journalism, issue advocacy, and the study of issue framing.…
Descriptors: Audience Response, Higher Education, Journalism, Mass Media Effects
Peer reviewedBeckman, Elizabeth A. – Journal of Interpretation Research, 1999
Evaluations of visitors' reactions to interpretation in Australian national parks found that guided activities provided more immediate responses to visitors' questions on Aboriginal culture than on-site signs; a well-designed interpretive mural mitigated people's disappointment at visiting wetlands when no birds were present; and ranger-guided…
Descriptors: Audience Response, Environmental Interpretation, Foreign Countries, Informal Education
Peer reviewedCasper, Rick D. – Journal of Technical Writing and Communication, 1995
Proposes a rethinking of what professors should teach technical writing students, based on actual experience with three organizations in Oregon. Discusses how to design assignments for students that simulate the reality of a work environment. Explores types of technical writing skills that are increasingly in demand. Offers several strategies for…
Descriptors: Audience Awareness, Higher Education, Interpretive Skills, Student Needs
Peer reviewedLiddell, Debora L.; Hubbard, Steven; Werner, Rochelle – New Directions for Student Services, 2000
Discusses the importance of determining learning domains, goals, and objectives, as well as the ethics of good programming. Provides an overview of different types of program delivery methods and of how knowing the audience affects the overall program and its direction. Concludes with an examination of the importance of reflection in learning.…
Descriptors: Audience Analysis, Delivery Systems, Educational Objectives, Higher Education


