Radio is recognized as a powerful but underutilized educational medium, and ways of improving the cost-effectiveness of the educational use of radio are discussed. Topics include the meaning of and need for cost effectiveness analysis, building an information system for cost effectiveness analysis, and five factors affecting cost…

An emphasis on logic is the basis of argumentation theory and practice, both past and present; the policy systems model of debate--which is based on the assumption that argumentation is a means for injecting rationality into choice--sharpens and clarifies traditional ideas and suggests significant new approaches, while retaining existing…

This journal issue deals with the ways in which elements of a literary text specify the manner in which an oral interpreter will present the text to an audience. After an introductory statement, four poems by a contemporary poet are presented as sample texts. Four commentators discuss the ways these poems might be interpreted to an audience, and…

Films function as a persuasive process in that they bring about a reinforcement or change in attitude, belief, or behavior by producing a cognitive restructuring of the audience's frame of reference. Organized research into the effects of films falls into two categories: macro-media studies exploring the way films reflect the psychological…

Based on the analysis of 270 studies pertaining to audiences of the performing arts and visitors to museums, this critical review presents a social profile of the culture consuming public and evaluates the quality and usefulness of audience research. The review offers the following information arranged in four chapters: a description of the basic…

Because religious communicators deal with issues most profound and consequential to their audiences, it is imperative that they examine their motives, aspirations, and rhetorical methods, as well as the ethical dimensions of their communication. Religion operates, along with every other rhetorical system, in the world of contingency, of the…

The purpose of this research was to determine if the media set personal agendas during off-year elections. The market for the study was a twin-city area in central Illinois (Bloomington-Normal) which contained few sources of information concerning local, national, and international problems. The survey questionnaire was compiled from questions…

A summative evaluation of the final form of the first four episodes of Big Blue Marble, a television series for children, was conducted. Researchers examined children's perceptions of similarities and differences between themselves and children in other parts of the world; their opinions about the well-being of other children; their opinions about…

During the week of May 20-26, 1974, a telephone survey to determine television viewing patterns was conducted in the six-county Chicago metropolitan area. For the 4,662 respondents, data were collected concerning family characteristics and time spent watching the various programs offered by WTTW, Chicago's public broadcasting station. Nearly 43%…

A telephone survey was conducted in November 1973 to determine television viewing patterns in southwestern Virginia. Data were collected concerning family characteristics and time spent watching the various programs offered by WBRA-TV and WSVN-TV, the local public broadcasting stations. Income and occupational status proved to be significant…

During March 1974, a telephone survey to determine television viewing patterns was conducted in a four-county area surrounding Nashville, Tennessee. Data were gathered concerning family characteristics and time spent watching WDCN, Nashville's public broadcasting station. Results characterized viewers according to total time spent watching…

A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…

The methods and specific job requirements for producing a high school newspaper are delineated in this handbook. Chapters are devoted to (1) the newspaper staff and audience, (2) planning the paper, (3) getting and writing news stories, interviews, feature stories, and sports stories, together with copyreading and proofreading, and (4) processing…

Based on four years of helping urban teen-agers produce their own 16mm movies, this manual discusses teen-agers as film makers and film making as self-expression. It sets forth the advantages and disadvantages of 16mm as opposed to 8mm film making. It gives suggestions for equipment and a supply budget for a beginning workshop for ten youngsters.…

This directory presents the findings of a national survey of community theatres. The following information is provided for each responding community theatre, listed alphabetically by State: (1) Name and address of theatre, (2) year activated, (3) name and address of contact individual, (4) affiliations with theatre organizations, (5) type of…