Five actors were videotaped and audiotaped during 12 performances, in order to identify variables and to observe actors' behaviors and attitudes in positive, negative, and "unclaqued" audience response conditions. Audience response was effected by actors trained in nonverbal cues and placed in the audience as "claquers," to…

Because broadcasting is an industry that produces goods and services for sale, any government action which would limit its technical and economic efficiency represents a serious threat. Program violence raises much criticism; at the same time, the industry recognizes its audience-producing value. An audience production function estimate was…

A study investigated the impact that the portrayal of doctors and nurses on television had on the expectations of viewers, particularly on communication within the doctor-patient relationship. Approximately 200 adults responded to telephone interview questions about their television viewing habits, their information-seeking behavior regarding…

Television's impact on children is the focus of this document, which includes a review of the research on the subject, a master bibliography containing 3,000 items written between 1955 and the present, and 13 specialized bibliographies. Specific topics addressed include violence and its effects, prosocial television, socialization, television…

Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…

Interviews with representatives from ten foreign countries offer a base for the comparison of professionalism in children's theatre programs and indicate specific differences that exist in the United States and in each of the other countries. The United States differs from the other countries in its definition of professionalism, its lack of…

Modeling the process of communication through fictive constructions of audience is as much a part of teaching writing as is imparting rules for grammar and organization. A historical review of rhetorical theory and the goals of writing instruction delineates the shift away from traditional, fuzzy conceptions of audience to more carefully…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…

The result of an exhaustive review of literature on the subject of film audiences, this bibliography is intended to provide film scholars with a reference tool, to act as an impetus for renewed research interest in the often neglected areas of film audience uses and gratifications, and to provide an update to UNESCO's 1961 bibliography concerning…

In an audience research study, 64 high school students responded to a questionnaire concerning their movie attendance habits and the importance of ten variables to their decision-making process when choosing a movie to see. The results indicated that 26.6% attended movies once a month, 23.4% twice monthly, 6.3% three times a month, 4.7% four times…

LEADERS IN ADULT EDUCATION AND THE TELEVISION FIELDS ADDRESSED A CONFERENCE OF THE AUSTRALIAN ASSOCIATION OF ADULT EDUCATION ON TELEVISION AS A VEHICLE FOR ADULT EDUCATION. DISCUSSION GROUPS CONSIDERED SUCH ISSUES AS TARGET POPULATIONS, NATURE OF PROGRAMS, AND USE OF FOLLOWUP MATERIALS AND METHODS. SOME OF THE IDEAS EXPRESSED WERE THAT THE…

This paper discusses the wide appeal, and the effect on the viewing audience, of traditional television soap operas. It reports on a comparison of role interactions, topics discussed by the characters, and types of topics and problems presented on the television program "Mary Hartman, Mary Hartman" with those presented on two traditional…

This branching programmed instructional workbook focuses on how people behave when they hear messages. Included are materials on audience/receiver behavior and a self-instructional supplement to materials that are a part of other communication studies. Drawings and diagrams illustrate the discussions of self-analysis, selection of audiences and…