Although the material in this booklet is specifically designed for National Park Service employees, the subjects covered apply to all oral interpretive programs. The first chapter considers researching and writing the script and music and dance in the script; chapter 2 discusses settings, including speaking positions, decor, and properties;…

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…

This study examines the characteristics of the KTEH viewing community. KTEH is an educational television station serving the San Diego area. Eleven paid interviewers dialed 1582 telephone numbers selected randomly from the telephone books for metropolitan San Diego to obtain the data. It was concluded that the relatively low public awareness of…

Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of…

This handbook responds to local cable television broadcasters' need to generate more local programing in order to comply with federal statutes and to capitalize on growing interest in local interests. The text begins with a brief overview of the cable television industry, and there are chapters which cover the following topics: (1) goals of local…

It was hypothesized in this study that media supporters would be more persuaded by messages delivered through media sources than would media critics. An experimental Persuasion study was conducted in which persons were asked to give their personal evaluations of news media performance. Then they were exposed to a persuasive message delivered…

The essays in this volume examine the use of the mass media and explore the findings of the gratifications approach to mass communication research. Part one summaries the achievements in this area of mass media research and proposes an agenda for discussion of the future direction of this research in terms of a set of theoretical, methodological,…

A study analyzed the programing and advertising matter in the after-school hours on independent commercial television stations unaffiliated with the major networks. These stations, primarily UHF, relied almost entirely on syndicated programing that is often reruns of former network programs. These programs draw large after-school audiences. By…

William Stephenson's ludenic newsreading theory, which asserts that the newsreading situation is not one in which information is passed from a communication source to a receiver, but one in which the individual plays with communication, is examined in this study. Four postulates from the theory are tested in relation to student newspaper demands:…

Ninety-six female introductory psychology students differing in terms of the dimensions of neuroticism-stability and introversion-extraversion performed two sets of thirty trials each on a choice reaction time task. On one of the sets of trials the Ss were observed by two female observers and on the other set of trials the observers were not…

The purpose of this study was to determine the amount of social information received by audiences viewing "Sanford and Son" and "All in the Family." It was hypothesized that whites perceive "Sanford and Son" as being more real than blacks do; middle-class viewers rate each program as being more real than lower-class…

Two adult educators offer their personal evaluations of nationwide needs for (and existing provision of) public affairs education, and each offers recommendations for improving university adult education on issues of national and international concern. Referring to the problem of a relatively uninformed public, Freedman calls for deeper, more…

Confined to the interaction of subject sex with stimulus complexity, this paper reports a portion of the results of an experimental study which hypothesized a series of relationships between theatre audience members' information-processing abilities and their responses to complex and simple plays. The subjects for the study were 60 female and 30…

This paper summarizes a series of studies undertaken by the United States Information Agency Service between 1970 and 1972 in Bolivia, Great Britain, Argentina, and Lebanon. The purpose of the research was to develop new techniques for analyzing the audiences of USIA periodicals. Survey respondents--all members of USIA priority audience…

Research conducted by the British Broadcasting Company on the incidence of violence on television and its impact upon society revealed that an objective analysis of program content by trained observers showed a considerable measure of violence, amounting to an average of a violent sequence every half hour. It also showed, however, that most…