One of the frustrations with the basic public-speaking course is that there is an inevitable tendency to teach the old sender-message-context-receiver model of communication. Many of the basic texts use it, and the typical assignments--one speaker in front of an audience--certainly reinforce it. Feminists have envisioned an alternative way of…

The ability to communicate persuasively is an important managerial tool. Surveys of both students and employers underscore the importance of oral and written communication skills and persuasion to successful careers in business. Writing persuasive documents to customers, subordinates, superiors, or stakeholders requires the ability to analyze the…

The use of first and second person pronouns is an important indicator of how audiences are conceptualized by speakers and writers in academic discourse. Several grammarians and linguists have studied more or less specifically this part of the English language. Two of the most widely discussed aspects of pronouns are their reference and their…

Having stepped up to the educational challenge of their public service mission, many public art museums now employ more educators than curators, and attendance numbers continue to swell. Museum professionals have become more aware of the multiple dimensions that go into making a successful museum experience for their patrons. The increased rigor…

Purpose: The purpose of this study is to present empirical evidence of the nature of corporate rhetoric in developing human capital and how it becomes embedded within a large international organization operating in the Nordic region. The qualitative case study aims to examine the sensemaking of individual managers, and how human capital rhetoric…

This study explores the concept of "outside influences" to Arts education as a legitimate and important area of research in Arts education. In this study "outside influences" is defined, generally, as those groups that choose to contribute to public school Arts education, but are not a part of the institutional system of public schooling.…

This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the…

Although many social sciences theories have been applied to the field of library and information science, one theory that has received relatively little attention is dramaturgy. The dramaturgical perspective posits that social life is inherently theatrical in nature. When applied to the academic library setting, both librarians and library users…

This essay demonstrates how American Indian autobiographical narratives work to construct a sense of American Indian subjectivity for competing communities--indigenous and white--by simultaneously promoting and protecting tribal knowledge. Both Black Hawk and Parker understood the power of print circulation in the dominant culture. One of the…

During the 2009-2010 school year, Marzano Research Laboratory (MRL) was commissioned by Promethean Ltd. to conduct a second year evaluation study of the effects of Promethean ActivClassroom on student academic achievement. This report describes the findings from the second year study along with aggregate findings from the first and second year…

A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…

A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…

This paper discusses a mental model of learning based on the processes of attention, perception, processing, and application. The learning process starts with attention, such as curiosity, excitement, expectation, or fear; in pedagogy this is called motivation. New impressions are dependent on and interpreted against the background of previous…

A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…

In a secondary analysis of the 1992 National Science Foundation Survey of Public Understanding of Science and Technology, high levels of exposure to television news are associated with lower levels of knowledge of basic scientific facts. Data were gathered through a telephone survey of a national probability sample of the United States population,…