Discusses successive drafts of a student's response to a short story, illustrating how an initial personal response to literature can be developed into a critical essay with a specific purpose and audience. (HTH)

Argues that political speech-making can have significant impact. Surveyed audiences of four presidential candidates during the 1976 Illinois primary. Analyzed attitude/behavior changes and motivations for attendance. Noted that, while the strongest motivations were of a cognitive-orientation nature, reasons related to event excitement were…

Discusses the effects on public television of competition from cable television and video recorders. Outlines the need for public television to reevaluate and redefine its program service. (JMF)

Question clusters related to staff development content delivery are used to develop programs that will result in more productive professional development. The questions determine the focus of programs, analyze the target audience, discuss the selection of delivery modes, and identify future directions. (JMF)

Discusses Barbara Jordan's keynote address at the 1976 Democratic National Convention which succeeded in pleasing the immediate audience of partisans while not offending the general audience. The success is attributed to Jordan's ability to appeal to two seemingly contradictory sets of values. (JMF)

Describes an advanced course in public relations methods wherein students use an online computer terminal system to analyze up-to-date field data and to prepare realistic audience-targeted campaigns. (RL)

Presents results of a study of the impact of the Satellite Instructional Television Experiment (SITE) program on children in India. Significant gains in language development and a greater interest in acquiring knowledge were found among children who viewed the SITE programs. (JMF)

Reports that seeing the film "All the President's Men" had more influence on college students' attitudes toward the press than on their political attitudes; notes that party affiliation was a significant predictor for some of the variables investigated. (GT)

Lists and annotates 200 articles on mass communication, grouped according to topic. Topics include advertising, audience and communicator analysis, broadcasting, courts and law, education for journalism, government and media, international, management, public relations, and visual communication. (GT)

Reanalyzes previously reported data (EBU Review; v27, n6, Nov 1976 and v29, n2, Mar 1978) on television viewing among 85 families in the Federal Republic of Germany to answer questions concerning aspects of viewer behavior in families, adult self-image, and children's daily viewing patterns. (RAO)

A Spanish-language program was developed to educate California migrant farmworker families about motor vehicle safety using a bingo-like game similar to one popular in Mexico. The game disseminated safe-driving information in weekly bilingual newspapers and on Spanish radio and television. Assessments suggest that the media campaigns favorably…

Presents basic design tenets for electronic library guides and the concerns these guides present for internal policymaking. The goal is to help library staffs produce electronic guides that will be effectively utilized by a variety of patrons without creating an added burden for the library. (Author/LRW)

Presents an evaluation instrument for evaluating instructional multimedia programs. Highlights include the need to evaluate; an illustrated example; and instructions for filling out the instrument that includes compatibility for hardware and software; instructional design issues, including content and audience definition; and interface, including…

Argues that hedging in scientific research writing cannot be fully understood in isolation from social and institutional contexts and suggests a pragmatic framework which reflects this interpretive environment. Hedging is emphasized as a significant communicative resource for academics that confirms the writer's professional persona and assists in…