While few business people dispute the importance of carefully crafting persuasive, demanding, conciliatory, and bad-news letters, the regular flow of routine communications receives very little meaningful consideration or scrutiny. These routine communications (letters, inquiries, requests, collection letters, complaints, confirmations,…

An informal study explored the dynamics of the task of writing college application essays, which urge self-revelation but are judged by omnipotent admissions committees. Four students in the top 17% of their class of 194 in a predominantly white suburban school completed think-aloud protocols as they drafted a response to an application question…

Pointing out that television sets are virtually a universal household fixture in most industrially developed nations, this book presents many categories and specific examples of television's (and sometimes radio's) coverage of ethnic minorities and conflict. Chapters in the book are: (1) Introduction; (2) Background Notes; (3) Mainstream vs.…

In order to become empowered and autonomous writers, students need to learn self-evaluation techniques to help them revise their writing instead of simply editing it. Basic writers and English-as-a-Second-Language (ESL) writers especially need concrete aids that can guide them, at least in the initial stages of learning, to write in a mode in…

This paper probes the challenges of a white feminist instructor in teaching a course, "Native North American Indian Literatures: An Introduction," at the University of North Carolina (UNC)-Charlotte. A teacher's major audiences are typically one's students and one's peers, the tenure and publication audience. However, multicultural teaching has…

Speedback is a continuous audience response technology system that was used to test concepts and variable relationships that had been derived earlier from large-sample, survey research methodology. Continuous audience response technologies used computer hardware and customized software to collect subjects' reactions to stimuli, usually videotaped…

As communication is a moral action involving personal choice, composition instructors must help promote their students' character development. Whether during audience analysis, invention, or disposition, composition always involves the development and testing of four virtues: honesty, courage, love, and a combination of hope and humility. Teachers…

Teachers' role as primary audience has important implications for writing instruction. Teachers represent a combination of two audiences: a literal audience--a specific person or group of people implied in a writing assignment--and an ideal audience shaped by the writers themselves. As these two general types of audiences imply, writers both…

In the "real" world of writing, people make writing decisions based in part on their analyses of audience expectations and their own purposes. Yet, composition teachers at all levels assign general or abstract topics for essays rather than create writing tasks that require students to reflect on target audiences. Even students are aware…

Intended for the junior high school or secondary school English teacher, the articles and features in this journal focus on young adult literatue and the adolescent audience. The first article, Zibby Oneal's "Writing for Adolescents: Pleasures and Problems," describes the responsibilities of authors of adolescent fiction, while the second article,…

Concerned with the validity of the audience data reported by two major syndicated magazine readership services--Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB)--a study examined the differences in MRI and SMRB calculations of reader turnover rates, which form the basis for estimating audience accumulation. Results indicated…

This article discusses the author's use of a performance-based evaluation in his fifth grade Spanish class in a K-5 public elementary school located in Princeton, New Jersey. The author realized the need to break the old testing paradigm and discover a new way of demonstrating student language acquisition since the traditional tests did not seem…

A study examined the differences between how men and women respond to expert political analysis of political debates and the extremeness of traits attributed to the candidates. Subjects, 30 males and 45 females enrolled in courses at the College of Journalism and Communication of the University of Florida in the fall of 1988, viewed the live…

An analysis of the content and a critique of the significance of President Jimmy Carter's 1977 commencement speech at the University of Notre Dame, show that technical weaknesses such as poor organization, inconsistent style, and overbreadth limited its intended effect. Carter had hoped that this speech would dispel confusion over some of his…

The composition teacher's role in responding to students papers is especially problematic when students are advanced English-as-a-Second-Language students at the graduate level. With limited knowledge of a student's field of study, the teacher can not simulate the audience the student needs to address. While evaluation by peers in the same field…