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Burk, Jill – 1989
A study examined the instructional benefits of a semester-long letter exchange between first graders and preservice teachers in a language arts methods class. When first graders exchange letters with preservice teachers, all are involved in literacy events. Pen pals at both levels benefit from this correspondence. Often the focus is on the…
Descriptors: Audience Awareness, Grade 1, Higher Education, Letters (Correspondence)
Wiley, Rob – 1987
The research literature on city magazines can be divided into five primary sources: books on magazines, popular magazines/journals and newspapers, business magazines, scholarly journals, and unpublished theses. "The New Yorker," founded in 1925 specifically for a sophisticated, metropolitan audience, is considered a precursor of the…
Descriptors: Audience Analysis, Community Characteristics, Journalism, Mass Media
Berland, Theodore – 1987
The advent of electronic mass communications in the 1920s forever altered the rhetoric, the audience, and the echoes or responses of the State of the Union Address. Presidents thereafter would use the occasion to speak primarily to the public and secondarily to the Congress. The echoes of the speech that reverberate within the Congress, among the…
Descriptors: Audiences, Mass Media Effects, Persuasive Discourse, Popular Culture
Fenster, Mark – 1989
Theories of taste are efforts to understand the processes of signification by which cultural forms take on meaning, and how subjects are inserted into such processes. One of these theories is the notion of "taste cultures," set forth by Herbert Gans in the 1960s and continued by George Lewis into the 1980s. A taste culture is an…
Descriptors: Audience Response, Cultural Context, Cultural Traits, Democratic Values
Gallup Organization, Inc., Princeton, NJ. – 1990
A Gallup report presents the results and conclusions of a study designed to measure attitudes and perceptions among the nation's adults regarding higher education. The specific issues addressed cover the benefits of a college education to society at large, the focus of institutions of higher education, financial support of higher education…
Descriptors: Adults, Attitude Measures, Audience Response, Educational Needs
Walker, James R.; And Others – 1990
A study examined the perceptions of black and white voters in the 1988 Southern Regional presidential primary (labeled "Super Tuesday") to determine whether or not discernible racial differences exist in the use and impact of political information. Data were gathered by trained interviewers from 678 randomly selected primary-aware…
Descriptors: Analysis of Variance, Audience Response, Blacks, Communication Research
Klein, Jeanne – 1990
Some parents fear that what their children learn in school theatre programs departs from family values. School theatre proponents have opened a Pandora's box by promoting theatre's potential to teach, rather than focusing solely on its aesthetic goals. Both sides in the theatre censorship controversy share the misperception that theatre causes…
Descriptors: Audience Response, Censorship, Childhood Attitudes, Elementary Secondary Education
Gruner, Charles R. – 1984
Listeners generally rate speakers of high initial ethos (such as university professors) using mildly self-deprecating humor highly on traits like "wittiness" and "funniness." A three-part study investigated whether a speaker of lower initial ethos (such as a student) can "get away" with such self-deprecation. In Experiment 1, college students read…
Descriptors: Audience Analysis, Communication Research, Humor, Information Sources
Sommers, Jeffrey – 1983
The student-teacher memo is a self-evaluative technique that shifts responsibility for writing development from teacher to student. Including descriptions of the intended audience, purpose, and perceived effect of a completed paper, along with specific questions the student would like the teacher/reader to answer on problems in the essay, the…
Descriptors: Audiences, Elementary Secondary Education, Higher Education, Interpersonal Communication
Stroman, Carolyn A. – 1986
The paper examines the role the mass media play in the functioning of black families. Emphasis is on the perspectives and images of black families that are presented via commercial television, newspapers, and magazines. Divided into four parts, the paper discusses the following: (1) the theoretical framework around which the paper is centered,…
Descriptors: Audience Analysis, Black Family, Cultural Images, Labeling (of Persons)
Charren, Peggy, Ed.; Hulsizer, Carol, Ed. – 1986
Compiled by the Action for Children's Television (ACT) committee, this report (1) distills themes from the symposium "ACT on the Constitution" that was designed to bring educators and members of the television industry together to talk about programing opportunities for the 1987 Constitutional Bicentennial, and (2) includes related…
Descriptors: Audience Analysis, Childrens Television, Citizenship Education, Constitutional History
Cole, Charles C., Jr. – 1985
A study of active group learning that occurred during 61 state humanities programs in 35 states is discussed, and 11 recommendations to state humanities councils are offered. Information was obtained from a mail survey and review of state council proposals and narrative reports. Definitions of learning and information on the following learning…
Descriptors: Adult Learning, Andragogy, Audience Participation, Community Programs
Collett, Peter – 1986
Data were collected for this study of the relationship between television watching and family life via a recording device (C-Box) consisting of a television set and a video camera. Designed for the study, this device was installed in 20 homes for one week to record the viewing area in front of the television set together with information on…
Descriptors: Adults, Audience Analysis, Behavior Patterns, Comparative Analysis
Foreign Television Programmes on New Zealand Television: Windows on the World or Wicked Imperialism?
Lealand, Geoff – 1986
Focusing on the experience of New Zealand, this paper is a response to a 1978 essay which suggested that a study be done to compare the programming patterns of television in the developed countries of Australia and New Zealand. Significant differences between the two nations are presented, including conspicuous discrepancies in television…
Descriptors: Audience Analysis, Broadcast Industry, Content Analysis, Cultural Influences
Walker, James R. – 1988
The 1987 NFL players' strike provided an opportunity to evaluate the importance of media gratification and viewing involvement in the development of audience reactions to a major sports labor conflict that produced gratification denial. Two groups of viewers of professional football--183 adult males in the Memphis, Tennessee area, interviewed by…
Descriptors: Athletics, Audience Analysis, Broadcast Television, Mass Media Effects


