Noting that specific audience reaction to the media coverage of the various stages of an organized protest is seldom documented, this monograph analyzes the consequences of extensive media coverage during the crucial stages of a social protest against the construction of a high voltage powerline. In particular, the monograph considers two…

To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…

Intended for classroom teachers and reading specialists, this monograph features high-interest, easy-to-read materials for readers who experience difficulty with text. The monograph, a revised and updated edition of a 1979 publication, includes an overview and a bibliography that contains reviews of 44 book series and 15 periodicals. The entries…

Coverage of the New Bedford Massachusetts "Big Dan's Tavern Rape Trial" by Cable News Network (CNN) television cameras was ostensibly for educational purposes, to examine how rape victims are treated in court and how the judicial process works in general. However, the sensational nature of the trial strongly suggests that it was…

To put the interdisciplinary Turko-Danish Fairytale Project, which is concerned with the dynamics of reader response to literature, into a theoretical framework, this paper first describes how modern aesthetics take an interdisciplinary approach and investigate--by cross cultural approaches and in human behavior terms--the phenomenon of art and…

An interactive and technological approach was used to discuss ethics with accounting students. Students responded anonymously to ethics questions using wireless transmitters. The students' responses were shown to the group. A customized DVD of movie scenes from "The Producers" and "Wall Street" and a still picture of Enron's…

This paper describes the instructor selection process for a television course in health education for undergraduate students. Since presenter selection may be critical for instructional effectiveness, the selection process was designed to utilize objective data to predict the presenter's impact on the intended audience. Audience appeal or ability…

The second in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Specifically, reaction…

Written as an aid for writers of Army narrative training literature, this guidebook emphasizes performance-oriented writing (preparation of literature intended to help someone learn and perform job related tasks). The eight chapters contain extensive examples and illustrations. An introductory chapter discusses why and how the guidebook was…

A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory…

The purpose of this second book of 21 self-contained essays is the same as that of the first volume published in 1972: to bring together the scholarly theory and current research regarding oral interpretation. One third of the essays are centered on literature itself: prose fiction, poetry, and the drama. These essays discuss topics such as point…

Five essays were delivered at a conference which addressed the issues of federal financial support for public broadcasting and what constitutes appropriate programing for public television stations. The essays discussed the following issues specifically: (1) the role of public broadcasting, (2) commercial versus noncommercial programing, (3)…

This journal provides a focal point for the collection and distribution of systematically processed information about theory and practice in theatre. Part of an irregularly published series, this volume contains investigations of audience information processing and its relationship to subject sex and stimulus complexity, manipulation and…

A statistical report on public broadcasting describes the status of the industry for 1973. Six major subject areas are covered: development of public broadcasting, finance, employment, broadcast and production, national interconnection services, and audiences of public broadcasting. Appendixes include supplementary tables showing facilities,…

In order to improve their students' skills in self-expression, teachers should emphasize the importance of tone, an awareness of what is being said, and an appreciation of the effect of words on an audience. They need to foster in their students an interest in and a perspective on language, its history, and the human and social attitudes which…