To help improve televised extension education, a study was made of the interests and characteristics of the potential audience (9,300) of PTVC, a community antenna television system in Carbon County, Pennsylvania. A checklist questionnaire survey drew 160 usable responses from the communities of Jim Thorpe, Lehighton, and Palmerton. Data on…

The findings of research studies that come from a variety of sources and concern newspapers, some aspects of television news, and news media audiences are summarized briefly. Among the topics are audience characteristics, content of stories, readership, headlines and makeup, editorial policy, and editorial administration and personnel. Most of the…

Today, our environment is created more by television and cinema than by nature. Our view of what human nature is and might be is conditioned by what we see in those media. Films which make use of traditional genres only reinforce traditional views. They do not force us to new ones. But new filmmakers are creating "synaesthetic" cinema, which…

A survey of children's television programs in San Francisco showed that the programs do not reflect the needs, problems, and interests of local viewers. One-fourth of the city's population is children. Two thirds of those enrolled in the city's public schools are not Anglo. Despite this, 17 of 27 programs monitored one Saturday morning in 1972…

A general picture of mass communication study and mass communication research is presented in this report. The report is primarily intended for media personnel and administrators involved in mass communication efforts in developing countries. The development of mass communication and the dynamic process of information flow are discussed. In…

Explains how peer writing tutors not only help their fellow students, but can also learn a great deal themselves about grammar and mechanics, information processing, marking papers, audience awareness, and problem-solving strategies. (ARH)

Discusses Senator Kennedy's address on "Tolerance and Truth in America," given at Liberty Baptist College in 1983, to propose a "contract" for the public relationship between himself and Jerry Falwell in which each could be more civil toward the other without betraying his constituencies or threatening the other's supporters.…

Asserts that textbook advice regarding buffers and negative messages is simplistic and frequently wrong, and analyses 22 job-refusal letters and their effectiveness. Claims that recent research on cognitive complexity and social perspective-taking suggests the need for more sophisticated audience analysis protocols for dealing with the negative…

Urges publication about experiential education by explaining why experiential educators should write about their programs or ideas. Gives seven guidelines for writing: discover the subject, grab the reader's attention, know the audience, use specifics, find a logical sequence, write, and revise. (SB)

Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy…

This paper presents a writing exercise that the author uses in his technical writing courses. The purpose of the exercise is to: (1) convince students that their ideas have value; and (2) teach higher order thinking skills--specifically, analysis, synthesis, and evaluation. The author relates his own college experience, noting the fact that only…

This handbook for organizing performance presentations, designed for professional organizations and volunteer or not-profit organizations, focuses on how to manage a presenting organization. The volume features 40 specific rules to guide groups presenting performances. The rules include: (1) get organized, (2) know the law, (3) remember performers…

Designed to help any person develop the communication skills required for the global business environment, this book teaches not only the basics but also many of the finer points of communication. The book features: (1) the five keys to successful communication; (2) how to use words and body language effectively; (3) how to communicate in the…

This document is the result of a utilization study of Mississippi Educational Television where 27 target audiences were identified and surveyed. The following information is included: a draft of and updated state network utilization studies; planning and management strategies; a profile of the survey populations; a distance learning survey report;…

Developed for use in small groups, this unit focuses on developing the writing skills pupils need if they are to progress from Level 3 to Level 4 of England's National Curriculum. It is meant to supplement, but not to replace, the English curriculum for Year 7 pupils. The unit builds on the successful approaches of the National Literacy Strategy…