Television has the ability to present information in two sensory channels simultaneously. Well-constructed dual-channel messages have great power to facilitate remembering and understanding, but poorly constructed ones have the power to confuse. Researchers' descriptions of audio/video combinations were compared with those of audience members and…

This book provides a theoretical underpinning for the strategy of freewriting through a collection of 16 essays that are very diverse in focus, methodology, and point of view. The essays are as follows: "Recording and Transforming: The Mystery of the Ten-Minute Freewrite" (Sheryl I. Fontaine); "Freewriting: An Aid to Rereading…

Generally speaking English department faculty respond very differently when reading freshman writing than when reading most other kinds of writing. Mina Shaughnessy has pointed out that "ordinary readers" try to understand what they are reading, but the writing teacher, "like a lawyer examining a client's document for all possible ambiguities and…

Five different ways that viewers conceptualize and take stances toward a photograph are identified from a study that involved 384 written responses to a photograph. Subjects included 63 faculty members from Queensland (Australia) Institute of Technology, 80 school teachers, 67 photographers, and 174 12-year-olds. In focus group discussions, 25…

An infusion model for bringing a global perspective to business communication courses allows traditional course objectives to be met while presenting international material. In the typical 15-week term, the module begins with a four-week look at the traditional rhetorical patterns employed in business communication in the United States. It then…

Intended for those who are preparing term papers, working on newspapers or newsletters, taking creative writing courses, composing resumes, submitting journal articles for publication, or giving oral presentations, this bibliography lists a number of resources designed to help improve communication skills. The resources are arranged according to…

Although theories on developmental writing assume that basic writers do not write well because of cognitive deficits, recent research and classroom experience suggest that poor writers lack skill because they have not had sufficient contextually meaningful practice. Writing research indicates that the unskilled writer's tendency to write as if…

This collaborative study examined episodes in primary through secondary classrooms in which writing and reading were working together, exploring the extent to which student learning and development were enhanced. Review of research and extrapolations from classrooms suggest that benefits for students are likely to be accrued in four areas: (1)…

This paper connects recent research with common student problems in writing research papers and offers an analysis of the range of synthesis tasks and some reasons why students have difficulty with the demands of these tasks. The paper focuses on the student's problem of not knowing how to think about material in ways that allow him or her to say…

This document describes, in a narrative mode, a simulated public education campaign to stimulate cross-campus awareness of, and dialogue about, attitudes toward homosexuality. The campaign described begins with a letter to incoming freshmen, alerting them to the presence of gay and lesbian students and emphasizing the need for mutual respect and…

Plain talk is the cornerstone for creating a classroom atmosphere in which students want to learn to improve their writing. As much as possible, the jargon and technical terminology of the profession of English should be eliminated. Teachers will know what level of language to use if they determine the nature of their audience. Teachers have to…

A study questions recent findings that adolescents spend more time viewing television than listening to music. It is argued that questions about what constitutes music listening and music media, about adequate scales to measure time spent with television and music media, and the age range from which recent samples have been drawn, have led…

A study examined whether billboard advertising of tobacco and alcohol products is differentially targeted toward White, Black, Asian, and Hispanic neighborhoods. The study analyzed 901 billboards in neighborhood commercial districts in San Francisco, California, giving particular attention to tobacco and alcohol billboards. Neighborhood census…

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

A study analyzed argumentative essays written to both friendly and hostile audiences by 12 high school seniors, 24 college freshmen, and 16 college juniors and seniors. The high school students were randomly selected from college-bound English classes that had stressed reading and writing about literature but had also included some work in…