The decision to increase distance education enrollment hinges on the factors of pedagogical effectiveness, interactivity, audience, faculty incentives, retention, program type, and profitability. A complex interplay exists among these scalability concerns (i.e., issues related to meeting the growing enrollment demand), and any program's approach…

Children need to develop skills enabling them to respond to television efficiently, analytically, and with discrimination. Removing children's advertising from television will not help them to understand the nature of the appeals used by the advertiser, who will find other means of reaching children; and advocating no violence on television brings…

To collect data on how to make television a more effective learning instrument outside of the classroom, a standard probability sample with quotas consisting of 200 adults and 200 adolescents living in New York City was interviewed to study how people use TV, their attitudes toward various types of programing, and their viewing preferences.…

A national telephone survey indicated that audiences rated the television production of "Roots" positively in terms of the following: realistic portrayal of the people and the times; relevance for contemporary race relations; perceived emotional effect; and increased understanding of the psychology of black people. However, a comparison…

As one of a series of ten bibliographies on Asian countries, this work covers the multi-disciplinary field of mass communication in the country of Nepal. For the bibliography, areas such as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social…

Alaska is a state of geographic and cultural extremes. In order to improve the standard of health and to provide broader educational opportunity, especially in rural communities, the ATS-6 communications satellite has been used to compensate for remoteness and transportation difficulties. The Health/Education Telecommunications Experiment has…

This is the third volume of a three volume final report for the Health/Education Telecommunications Experiment. This volume is a continuation of the appendix, and it includes communications that took place between the contractor, the office of the Governor of Alaska, and the Department of Health, Education, and Welfare in Washington, D.C. The…

The VHF system used by the Satellite Technology Demonstration had a built-in digital response system to collect data about student programing. This paper describes the hardware and software required to implement and operate the system. In addition, information on the applications of this device is provided along with the results of a field…

These recommendations on the uses of open-circuit television programing for preschool children are based on a four-month survey of opinions of cognitive psychologists, educators, filmmakers, television producers, and specialists in children's entertainment. The report was written in 1967 prior to the development of the Children's Television…

Data on the attention patterns of Sesame Street's intended target audience were analyzed and compared with data on middle-class children. Attention scores gleaned from a series of formative research studies performed in New York day care centers in 1972 and 1973 yielded the following conclusions: (1) within each of the four categories of affect…

Serving as an educational delivery system, the Association for Continuing Education offers a broad range of programing to employees of San Francisco Bay Area firms that are members of the Stanford Instructional Television Network. Courses are available in business (leading to the MBA degree), management development, supervisory training,…

A study was made to define areas where Community Resource Development-Community Services program coordination between Cooperative Extension and Community Colleges may integrate at the local level. Objectives were to describe similarities and differences of both programs, to identify attitudes of personnel toward the program areas and possible…

This second volume of four which comprise the final report on the Educational Laboratory Theatre Project (1966-1970) is composed of the following chapters: (1) The End-of-the-Project Questionnaire: Additional Analyses; (2) Alumni Clubs; (3) The Curriculum Portfolios and Teachers' Uses of Them; (4) Drama in the Secondary English Class; Actor and…

A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans…

Since television programs portray a wide variety of masculine styles, this aspect of a program may become the most important feature for adolescent boys seeking information about ideal prototypes. The program preferences of a sample of 14-year-old boys, evenly divided between white and black and between aggressive and non-aggressive subjects, were…